Aashish Kasma
Nitesh Kasma
Bhavik Patel
Prakash Prabhakar
Mitesh Patel
Krunal Prajapati
Aman Jain
Checkout branding: how far Shopify lets you go now
The Checkout Branding API goes further than most teams realize, and most teams should still stop after the first four changes.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally, often including the argument for not buying the more expensive option.
149 posts
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Technical debt in a Shopify theme, quantified
"The theme is a mess" never gets a budget. A number does. Five cheap, repeatable proxies turn a vibe into a figure a business can actually approve work against.
B2B in review: what changed for wholesale on Shopify
B2B stopped being a Plus feature in April. Most of what else changed is plumbing, and a few important things have not moved at all.
Content calendar for an ecommerce brand that sells, not posts
Most ecommerce content calendars are a SaaS blogging schedule with the logo changed. Build it from three inputs instead, and decide the cut order before the month gets squeezed, not during it.
Headless in review: who actually needed it
The population of stores that needed headless got smaller over the past year, not bigger, because the platform closed the gap that used to justify most of the builds. Looking back, the group that was left is small.
The replatform decision, made with evidence
Most replatform conversations start from a mood, not a constraint. Before scoping a migration, name the specific thing the current platform cannot do, because in a growing number of cases, it already can.
3PL onboarding: the ninety days nobody plans for
The integration is the easy part and it is the only part on the plan. The data, the physical move and the exceptions are where the quarter goes.
A year of Shopify: what mattered and what did not
Two Editions and a year of changelog entries. Five changes altered a decision worth money; most of the rest were a press release with an illustration.
Accessibility on a product page, concretely
Not a policy statement and not an overlay. The seven components on a product page that break, the success criteria they break, and what to do instead.
After the first big day: reading the numbers correctly
On the Saturday morning there are two analyses available and only one of them is due. Read what broke and act on it; leave every conclusion about channels, cohorts and conversion until the refunds have landed.
Answer engine optimization for a product catalog
You cannot hand-write an answer for four thousand products. What scales is structure: clean attributes, correct variant markup, and a handful of pages that answer the questions buyers ask.
App performance budgets: making vendors prove it
Shopify already publishes the budget every app had to pass to get listed. Almost nobody re-runs that test after install, which is why the app that was fast in review is the one slowing you down now.
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Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
