How to sell digital products on Shopify?

How to sell digital products on Shopify?


Table of Contents

1. What are Digital Products?  
2. Types of Digital Products  
3. Educational Products  
4. Digital Products  
5. Digital assets with a license  
6. Offer Subscriptions  
7. Art and Music  
8. How to sell Digital products in Shopify?  
9. Create or find a digital product.
10. Steps to selling your digital products  
11. What is Shopify?  
12. Why is Shopify the perfect platform for digital products?  

The demand for digital products is rising quickly in the current age of technology. Consumers are continually looking for products that provide convenience, affordability, and rapid pleasure, from e-books and courses to software and music. Selling digital products can therefore be an extremely successful business plan, especially for people looking to launch an online platform or monetize their existing skills.  

One of the largest changes brought about by the COVID-19 pandemic has been the rise in demand for digital products. The COVID-19 pandemic has drastically altered the way we live, work, and shop. The demand for digital products has surged as a result of people spending more time at home and searching for means of being informed, engaged, and connected. 

Because so many people have switched to online shopping during the pandemic, one of the reasons selling digital products has been simpler. Customers have started using online shopping as a substitute for brick-and-mortar stores. Businesses that sell digital products now have a huge opportunity since they can quickly connect with clients around the globe through their websites.  

What are Digital Products?  

Digital products are intangible assets that may be distributed and sold online without the need for physical stock. They are frequently offered as downloadable or streamable files and can consist of a variety of things like e-books, online courses, software, music, graphic design templates, photography, video content, webinars, and music. Selling digital products has the benefit of being a highly lucrative and scalable business model because they may be sold a limitless number of times without incurring new production costs.  

Types of Digital Products  

There are a few types of Digital Products that are very easy to sell online. We have mentioned them below.  

  1. Educational Products  

One of the best digital products for giving students in-depth instructional knowledge is online courses. While they do take some initial work, such as making a presentation or a video walk-through, once they are established, they may be very profitable and scalable. Start with defined student outcomes if you want your online course to be successful. What do you want your students to understand or be able to do upon completion of your course?  


COURSERA website
  • Coursera    

You can incorporate quizzes, knowledge tests, and interactive exercises into your courses to keep learners interested. The acronym ADDIE, which stands for Analysis, Design, Development, Implementation, and Evaluation, is an excellent one to use while developing an online course. By using this example as a guide.   

Digital products are an excellent method to bundle your knowledge and market it to those who are interested in learning if you consider yourself an expert on a particular subject.   

If there are numerous free blog posts or YouTube lessons available on the subject you'd like to teach, you might compete by offering material that offers transformation rather than knowledge. In other words, promote the customer's potential rather than the product itself.  

 If you're beginning from scratch, you can create and distribute free content to build interest and leads for your paid digital items, or you can use an established reputation as an authority to attract attention for your downloaded products to sell online.    

  1. Digital Products  

A wide range of products, including graphic design templates, website themes, plugins, and software, might be considered digital templates and tools. Without the requirement for specialist technical knowledge, they are often made to make it simpler for people to produce and alter their digital material.  

RetroSupply - homepages

  • RetroSupply 

Digital templates and tools can help users save a lot of time and work, which is one of their advantages. Users can start with a pre-designed template or tool and then alter it to fit their needs rather than starting from zero. This can be especially useful for companies or people who frequently need to produce digital material but lack the resources or know-how to do it all themselves.  

       3. Digital assets with a license  

Any sort of digital property that may be licensed for usage by both private persons and commercial entities is referred to as a "licensable digital asset." This includes images, videos, music, software, and more. By providing licenses for others to utilize their work in their ventures, this form of the business model enables creators to monetize their content.  

Online markets, like stock picture websites, where creators can upload their work and receive a commission for each sale, are one approach to providing licensable digital assets. Nevertheless, if you'd want more control over your sales and money, you may set up your online shop and generate distinct license keys for each purchase using a tool like LemonSqueezy.  


  • LemonSqueezy 

By adding watermarks and other security features, it's crucial to prevent unauthorized usage of your digital products. By doing this, you can make sure that your items are being used properly and deter theft and illegal distribution.  

         4. Offer Subscriptions  

You can build a membership website and provide exclusive access to a collection of premium content behind a paid subscription instead of selling digital things separately. Using this strategy, you can create a devoted following and make recurrent income.  


  • Boku   

If you intend to continually produce and add fresh content to your library, membership sites function effectively. This might take the form of webinars, podcasts, e-books, or courses. You may give your subscribers a sense of exclusivity and value by grouping your digital products and making them available as a part of a subscription.  

Additionally, membership sites offer you a chance to make money off your current content marketing initiatives. You might, for instance, grant subscribers' exclusive access to premium blog posts, movies, or podcasts that aren't accessible through your open channels.  

        5. Art and Music  

If you're a musician or artist, there's a good chance you've looked into ways to capitalize on your skills or the following you're developing. There are many examples of digital products for selling art and music, in addition, to printing on-demand t-shirts or custom prints, which are always a possibility.  

Art and Music

Together with their other merchandise, a singer can offer ringtones of their best songs. Maybe a cartoonist could create print-on-demand items, phone wallpapers, or printable versions of their work. Online film sales are one option for filmmakers. Online digital products don't require you to maintain any inventory, so you may test out various forms to discover what your audience prefers without taking too much of a risk.     

The best thing about digital products is they are not physical products. You do not have to worry about inventory and logistics.  

So, selling them offers a lot of advantages, here we have mentioned some of them:  

  1. Massive profit margins: Because digital items frequently have negligible overhead costs, selling them can be very profitable. When you build a digital product, you may sell it as many times as you want without incurring any additional expenses, which increases the potential for huge profit margins.  

  1. Reduced entry barriers: Unlike physical products, digital products don't need to be shipped or stored, and they don't need inventories either. This makes selling digital products an excellent alternative for people looking to launch a business on a small budget because you can get started doing so with very little upfront investment or overhead.  

  1. Extensibility: Selling digital goods has no physical boundaries, making it simple to expand your clientele internationally. You may reach millions of potential clients worldwide with the correct marketing tactics and internet technologies.  

  1. Flexibility: Working remotely and on a flexible schedule are both made possible by selling digital goods. For those who value flexibility and work-life balance, selling digital products online from the comfort of your home is a terrific alternative because you can produce them at your own pace.   

  1. Passive Income: When you produce a digital product, it can eventually make you money even if you aren't actively promoting it. This is known as passive income.   

How to sell Digital products in Shopify?  

  1. Create or find a digital product.

Help find a digital product to sell, either by making your own or by reselling others'. Music, fonts, Photoshop presets, courses, and online services are examples of digital products.  

       2.  Build an online store.  

Within a few hours, get going. Hire a skilled and knowledgeable firm like Lucent Innovation, or select a website template from a library, add your logo, text, and images, and you're ready to start selling.  

Lucent Innovation is a full-service Shopify development agency that specializes in creating attractive and scalable online stores for businesses of all sizes. They provide customized solutions tailored to each client's unique needs and goals and have a team of experienced developers, designers, and project managers to ensure a seamless development process. With a focus on user experience and conversion optimization, Lucent Innovation can help businesses achieve their e-commerce goals and drive growth.  

        3. Use apps to sell your products.  

E-commerce platforms make it simple to sell your products online, even if they are your skills. To make things even simpler, we've compiled a list of the top applications for experts who want (or need) to monetize their innovative solutions.  

a. Simply Digital Downloads: This well-known app by Lucent Innovation app provides a straightforward method for adding digital products to your business. This application supports a lot of files right from pdf to CSV. You get an option of pdf stamping. The intuitive and responsive interface of this application makes it quite simple for you to sell the products.   

b. Send Owl: SendOwl is a various electronic delivery app. SendOwl is well-liked by complicated digital products businesses because it has a variety of capabilities and some helpful automation (such as expiring links and automatically created licensing keys).  

c. Recharge: If you sell a variety of online courses or have a large number of digital downloads, offering a subscription or membership service is a great option. Also useful, it makes it simpler for you to project your revenue (based on the number of active members and average membership length).  
Clients receive email links to return their purchases and immediate access to the products they bought. They will also be alerted instantly if you update the attached file.  

          4. Market your digital products.  

Go where your customers are and find them. Build a following of designers and artists on the social networks they frequent if you are selling fonts or design templates. Think of lead magnets, social adverts, or influencer marketing.  

Steps to selling your digital products  

  • Set up your Shopify store  

  • Define your digital product  

  • Start building an email list before the launch  

  • Prepare your digital product for sales  

  • Launch your store and start selling  

  • Promote your brand  

What is Shopify?  

Shopify is an e-commerce platform that helps business owners and entrepreneurs to build and operate their online stores. Many features are available, such as editable templates, payment processing, shipping and inventory control, and many more. It's a one-stop shop for everything you require to operate an online store.  

Why is Shopify the perfect platform for digital products?  

Shopify is one of the best platforms for selling digital products. First off, it's highly user-friendly, thus building a polished online store doesn't require any coding knowledge. Second, it has several tools that are already there that are made to assist you to sell digital goods, such as the capacity to manage your digital product inventory and give fast downloads. Finally, you can be assured that your online store is in good hands because Shopify is a reputable platform that millions of business owners across the world have used.  

In essence, Shopify offers a strong platform for selling digital products, and a variety of virtual content, such as courses, templates, licenses, and membership sites, can be sold.  

It's never been simpler to sell digital goods on Shopify, and with the help of Lucent Innovation, businesses can build appealing and scalable web stores to present their digital products to a global audience.  

We urge you to take advantage of the possibilities offered by Shopify's digital product sales. Anyone can build a profitable online store from their digital creations with the right strategy, attitude, and support. 

Also read: 09 ways to start selling products or services

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