PLAYBOOKS

Shopify playbooks and checklists

Step-by-step plans for the projects where the order of work decides the outcome.

The playbooks

Five phases from the inventory of what you have to the weeks after launch, with the SEO and cutover steps that are easy to miss.

A countdown from eight weeks out to the review after the sale, for stores selling in the US, UK and Australia.

IN SHORT

A playbook is a sequence: what to do, in what order, and what to check before moving on.
They carry no results or benchmarks of ours. Every figure in them is yours, and every external rule they mention links to its source.
Pair them with the free calculators when a step needs a number.

The calculators work out the money side of the decisions in these plans.

Break-even ROAS, discounts, bundles and project payback.

A prioritized list of fixes, some of which you can do yourself.