BEAUTY · US & UK · WONDERSKIN.COM
Wonderskin: Landing pages, offers and a Shop the Look gallery
Wonderskin is a beauty brand known for its Wonder Blading lip stain, a transfer-proof lip color. We work on its store every sprint: landing pages for each offer, a Shop the Look gallery that links creators' looks to the products they used, and Shopify Functions that apply discounts to specific bundles. The brand has grown about 10 to 20% every quarter.
IN SHORT
- Wonderskin is a beauty brand whose best-known product is the Wonder Blading All-Day Lip Stain, a transfer-proof lip color.
- Lucent Commerce works on the store day to day, shipping new work every sprint.
- We build the landing pages that carry each offer, and a Shop the Look gallery that ties each creator's look to the products used.
- We use Shopify Functions so discounts apply to specific bundles, and we keep the US and UK sites in step.
- The brand has grown about 10 to 20% every quarter.
The challenge
Wonderskin sells a short list of hero products that people buy again and tell friends about: a lip stain that is transfer-proof, a longwear eyeliner and a clear top gloss that goes over it. A brand like that lives on its story and its offers. The story is how a product is made and how it looks on a real person, and the offers are what turn a first look into a first order.
Both change all the time. A new offer needs a landing page that looks like the brand and not like a template, and a bundle discount has to apply to exactly the products in the bundle and nothing else. A creator's look is useful only if a shopper can go from the photo to the products in it. That is a steady flow of work, not one project.
- Client
- Wonderskin (wonderskin.com)
- Industry
- Beauty
- Markets
- US and UK
- Platform
- Shopify Plus, with Shopify Functions
- Also delivered
- Offer landing pages, Shop the Look, bundle discounts
- Result
- About 10 to 20% growth every quarter
How we approached it
- 01
Join the brand's sprints
We work in the brand's sprint rhythm, planned and tracked in our own project management tool, so new work reaches the store every sprint and the team can plan offers with us rather than ordering each job separately.
- 02
Build a landing page for each offer
For each offer we launch a landing page that is aligned with the brand and with the campaign, so shoppers arrive on a page made for the offer they clicked.
- 03
Build Shop the Look
We built a Shop the Look gallery of short videos and looks by creators using Wonderskin products. Each look shows the person and the products they used, so a shopper can go straight to them.
- 04
Show which products make a look
A lip look, for example, can be made from the All-Day Lip Stain, the Longwear Eyeliner and the Top Gloss in Clear Shine. The look page names them, so the products behind a result are one click away.
- 05
Use Shopify Functions for discounts
We use Shopify Functions, including discount functions, so a discount applies to the specific products in a bundle, for the customers it is meant for.
- 06
Keep the US and UK sites aligned
The brand sells in the US and the UK, and we keep the two sites in step so an offer or a look is the same across both.
Shop the Look: from a creator's look to the products behind it
Shop the Look is described on the page as a new way to discover Wonderskin: stunning looks and short tutorials by creators using the products. Each look is a card with a short title, such as Lip Looks Made to Last or Everyday Eye Glam, the creator's handle and a play button.
The point of the page is the link between a look and the products. A shopper who likes a lip look can see the three products the creator used (the All-Day Lip Stain, the Longwear Eyeliner and the Top Gloss in Clear Shine) and add them. The brand's story and its products meet on one page.
A filter lets shoppers narrow the looks, so a person who wants an eye look can find one without scrolling through lip looks.
The result
Wonderskin gets new landing pages, new looks and new discount logic every sprint, and the work keeps going. The brand has grown about 10 to 20% every quarter, which is the owner's account of the client's results; no revenue figure is stated.
Because the offers, the looks and the discounts are built to be reused, a new campaign starts from a set of parts the team already knows, not from a blank page.
- Growth every quarter
- 10-20%
- New work shipped to the store
- Every sprint
Questions about the Wonderskin migration
What does Lucent Commerce do for Wonderskin?
We work on the store every sprint: landing pages for offers, a Shop the Look gallery, Shopify Functions for bundle discounts, and keeping the US and UK sites aligned.
What is Shop the Look?
A gallery of looks and short tutorials by creators using Wonderskin products, where each look is tied to the products used so a shopper can go straight to them.
How are discounts applied to bundles?
With Shopify Functions, including discount functions, so a discount applies to the specific products in a bundle for the customers it is meant for.
Why build landing pages for offers?
So each offer has a page made for it that is aligned with the brand and the campaign, instead of sending shoppers to a general page.
Which markets does Wonderskin sell in?
The US and the UK.
What results did Wonderskin see?
The brand has grown about 10 to 20% every quarter, according to the owner's account of the client's results, and new work ships every sprint.
