Fix it yourself
The document is written to be executed by anyone competent. Plenty of brands do exactly that.
FREE · THREE BUSINESS DAYS
Shopify UX and checkout audit
A senior engineer walks your storefront, theme and checkout on real devices and sends back a prioritised list of fixes — what to change, why it matters and roughly what it costs. No pitch deck and no obligation.
IN SHORT
- The audit is free, takes three business days, and comes with no obligation to hire us.
- A senior engineer walks the full path on real devices: landing, collection, product, cart, checkout, post-purchase.
- Findings are ranked by expected impact against implementation cost, not listed as an undifferentiated wall of issues.
- It is written so any competent Shopify developer can execute it — you are not buying a document only we can read.
- Theme performance and accessibility basics are covered in the same pass.
What makes this different from a free audit that is really a sales call
Most free ecommerce audits are an automated scan with a logo on it, followed by a meeting. The findings are generic because nobody actually looked at your store, and the document is useless the moment you decline the proposal.
Ours is written by a senior engineer who spent a few hours in your store and is deliberately portable: ranked, specific, and detailed enough that your in-house developer or another agency can execute it. If you take it and fix everything yourself, that is a good outcome. We would rather be the people whose audit was genuinely useful than the people who sent a PDF.
How it runs
Five stages, three business days.
- 01
You send the URL
Your store URL and a sentence on what is bothering you. If you have a specific worry — checkout drop-off, mobile, a slow product page — say so and we will weight the pass towards it.
- 02
A senior engineer walks the store
Not a script, not an automated scan. Someone who builds Shopify stores goes through your store on real devices the way a customer would, and writes down where it fights them.
- 03
Checkout under the microscope
Cart through to confirmation, including payment options, unexpected costs, form behaviour and what happens when something goes wrong — the part most audits skip because it needs a real order.
- 04
Technical pass
Core Web Vitals in field data, third-party script load, and accessibility basics — keyboard navigation, focus states, contrast, semantics.
- 05
Prioritised write-up
Every finding gets expected impact, rough implementation cost and enough detail to act on. Ranked, so you know what to do first, within three business days.
What gets looked at
- Landing and homepage: clarity of proposition, navigation into the catalogue
- Collection pages: filtering, sorting, and how a large catalogue is actually navigated
- Product pages: variant selection, delivery and returns clarity, stock messaging, social proof
- Cart and checkout: drop-off points, payment options, unexpected costs, error handling
- Post-purchase: confirmation, expectations set, and what the customer does next
- Mobile behaviour throughout, on real devices rather than a resized desktop browser
- Core Web Vitals in field data, and third-party script load
- Accessibility basics: keyboard navigation, focus states, contrast, semantics
What you get back
The deliverable
A written document, ranked by expected impact against implementation cost. Each finding has enough specificity to act on — which page, what is happening, why it matters, and roughly what it takes to fix.
No score out of a hundred. No traffic-light dashboard. A list, in the order we would do them, written for whoever is going to do the work.
What happens next is up to you
Hand it to your agency
It is portable on purpose. No proprietary framework, no findings that only make sense with us attached.
Pick off the top items
A scoped piece of work on the highest-impact findings, quoted before anything starts.
Start a programme
If the list is long, ongoing optimization or a retainer usually makes more sense than a one-off project.
Who we have done this for
Clients from the roster whose work this page describes. Each links to what we actually built.
Grays
Audit questions
What do I get from a free store audit?
A prioritised written list of issues across your storefront, theme performance and checkout, returned within three business days.
Do we have to hire you to act on the audit?
No. The audit is written so any competent Shopify developer can execute it.
Is the Shopify audit really free?
Yes. It takes a senior engineer a few hours and it is how we start most conversations. If the findings are things your own team can fix, that is a perfectly good outcome for us — the audit is not a trojan horse for a proposal.
How long does the audit take?
Three business days from the point we have your store URL.
What if we are not on Shopify yet?
We will still audit the store, and the migration questions become part of the conversation. See migration services for what moving looks like.
Related
Conversion Rate Optimization
Research, hypothesis, test, ship — a continuous programme rather than a one-off redesign.
Speed & Core Web Vitals
App bloat stripped, scripts deferred, LCP and CLS measured on real devices rather than a lab score.
Landing Page Production
Campaign and launch pages built to a section library, so marketing ships without a dev queue.
Not on Shopify yet? See migration services. If the audit is mostly going to say “this is slow”, you can skip straight to speed optimization.
NEXT STEP
Free store audit
Send your store URL and what you are trying to change. A senior Shopify engineer sends back a prioritised list of fixes within three business days.