COFFEE SUBSCRIPTION · US · TAYST.COM
Tayst Coffee: Subscription bundle builder
Tayst launched a new brand of compostable single-serve coffee pods. We built the Shopify store and a guided builder: shoppers say how they brew, how many drinkers there are, which roast they like and how many cups they need, get a recommended mix they can change, and the bundle becomes a Recharge subscription with a 15% discount. Tayst has grown about 20% month on month.
IN SHORT
- Tayst is a new US coffee brand selling compostable single-serve pods, and Lucent Commerce built its Shopify store and subscription flow.
- Tayst has grown about 20% month on month since launch.
- A shopper answers four questions (how they brew, how many drinkers, which roast, how many cups) and gets a recommended mix of blends they can adjust.
- The finished bundle becomes a Recharge subscription with a 15% discount, and mugs, jars and a mystery box can be added to it.
- We launched the brand on Shopify and on Amazon after visiting the client's US office to learn their business, shipping and process.
The challenge
Tayst was a new coffee brand with a clear idea: single-serve pods that are compostable, in several roasts and flavors, for people who want good coffee with less waste. It had to launch with a store that felt different from a coffee shelf. Its founders, Craig and Greg, wanted a community of repeat buyers, not one-off orders.
The difficulty is that a coffee pod is one product with many questions behind it. A shopper has to know which machine the pod fits, how much coffee a household drinks, which roast they like and how often to receive it. Put those into a normal product grid and shoppers either guess or leave. The brand also wanted gifting, mugs, jars and brewers sold alongside the coffee, without cluttering the subscription.
- Client
- Tayst Coffee (tayst.com)
- Industry
- Coffee subscription
- Platform
- Shopify, with Recharge subscriptions
- Market
- US
- Also delivered
- Store, shipping setup, gifting, Amazon launch
- Result
- About 20% month-on-month growth
How we approached it
- 01
Visit the client and learn the business
We went to the client's US office to understand how the business runs, how orders are packed and shipped, and what the brand wanted its customers to feel.
- 02
Turn the questions into a guided flow
We built a builder in three stages: About you, Your tastes and Your daily routine. It asks how the shopper makes coffee (Keurig, Nespresso or drip), how many drinkers there are, and which roast they want.
- 03
Do the cup math for the shopper
The last question is the plan. The builder works out the cups a household needs, for example three drinkers at one cup a day is 90 cups, and offers a plan close to that number.
- 04
Recommend a mix, and let the shopper change it
The builder proposes a split across blends, such as thirty cups of one and a few of another. The shopper can move cups between blends until the mix is right.
- 05
Hand the bundle to Recharge
The finished bundle goes straight into Recharge as a subscription that renews every four weeks with a 15% discount. Mugs, jars and a mystery box can be added to it.
- 06
Connect shipping, add gifting and launch
We connected the store to the way the client ships, added gifting and the stand-alone products, and launched the brand on Shopify and on Amazon.
Four questions, then a coffee plan that fits the household
The builder starts with the machine, because a pod that does not fit is the first reason not to buy. It then asks how many people drink coffee, which roast they prefer (medium light, dark, flavored or decaffeinated), and shows the plan in cups with the arithmetic beside it.
From those answers it suggests a mix of blends and the shopper can change how many cups come from each. The result is a subscription that matches how the household actually drinks coffee, instead of a single product with a quantity box.
Because the bundle is built in the store and handed to Recharge, the shopper never sees a separate subscription tool. Recharge handles renewals and the 15% subscription discount, and the shopper can still add a mug, a jar or a mystery box to the same order.
The result
Tayst launched as a new brand on Shopify, with subscriptions running through Recharge, and on Amazon, and has grown about 20% month on month. That is the owner's account of the client's results; no period or revenue figure is stated.
The builder is how a new shopper meets the brand: four questions, an adjustable recommendation and a subscription. Gifting, mugs, jars, brewers and gift cards sit beside it for shoppers who want something else.
- Month-on-month growth
- 20%
- Questions from landing to a recommended plan
- 4
Questions about the Tayst Coffee migration
What did Lucent Commerce build for Tayst?
A Shopify store and a guided subscription builder, with the finished bundle passed into Recharge, plus gifting, shipping setup and an Amazon launch.
What does the Tayst builder ask?
How the shopper makes coffee (Keurig, Nespresso or drip), how many people drink it, which roast they want, and how many cups a month they need.
Can a shopper change the recommended mix?
Yes. The builder suggests how many cups to take of each blend and the shopper can change those numbers.
How do Tayst subscriptions work?
The built bundle becomes a Recharge subscription that renews every four weeks with a 15% discount, and mugs, jars or a mystery box can be added.
Does Tayst sell anything besides coffee?
Yes. Mugs, jars, brewers, gift cards and gift boxes are sold on their own and can be given as gifts.
What were the results for Tayst?
Tayst has grown about 20% month on month, according to the owner's account of the client's results, and launched on Shopify and Amazon.
