MAKEUP · US · TRESTIQUE.COM
Trestique: Kit builder with refills
Trestique sells refillable, two-in-one makeup crayons, sticks and brushes, and its biggest requirement was selling them as kits. We built the Essential 8 kit on Shopify Plus: eight dual-ended pieces and a bag with a mirror, each in the shopper's own shade, at about 35% less than buying them one by one. Sales are up 40%.
IN SHORT
- Trestique sells refillable two-in-one makeup, and Lucent Commerce built its Shopify Plus store around selling the products as kits.
- The Essential 8 holds eight dual-ended pieces and a bag with a mirror, and the shopper picks the shade of each piece.
- The kit costs about 35% less than the same pieces bought separately, and refills, auto-refill and subscriptions keep a kit going.
- Sales grew 40% after the kits launched.
The challenge
Trestique's products are unusual. Each one is a master product with two parts: a foundation stick with a sponge, a blush stick with a brush, a mascara with an eyelash curler, a shadow crayon with a blending tip. They are refillable, so a customer keeps the case and replaces the product inside. The brand's biggest requirement was to sell these as kits, because a customer who buys a full routine buys more than one who buys a single stick.
A kit is harder to sell than a product. The Essential 8 has eight different pieces and each piece has its own range of shades, so a kit is really eight choices. Beyond the choices, a kit needs the right price, because buying all eight has to cost clearly less than buying them separately, and it has to come with the bag and mirror. A standard Shopify product page cannot hold that.
- Client
- Trestique (trestique.com)
- Industry
- Makeup
- Market
- US
- Platform
- Shopify Plus
- Also delivered
- Kit builder, refills, subscriptions, photo-based suggestions
- Result
- Sales up 40%
How we approached it
- 01
Map the kits and their pieces
We worked out what is in each kit: for the Essential 8, a foundation stick and sponge, a concealer crayon and sponge, a blush stick and brush, a mascara and eyelash curler, a shadow crayon and brush, a shadow crayon with a bonus shade, a shiny lip crayon with a primer, a matte lip crayon with a balm, and a bag with a mirror.
- 02
Build kit pages with a shade for every piece
A kit page lists the pieces in order, and each has its own shade picker, with a note on who each shade suits. The shopper builds the kit they want in one page, and the choices go through to the order.
- 03
Price the kit against its parts
The kit is priced about 35% below the same pieces bought separately, and the page shows the saving. Smaller sets, such as the Starter Kit, sit alongside it.
- 04
Let shoppers build their own set
A shopper who does not want a ready-made kit can build a set of their own, choosing which products and which shades.
- 05
Keep the products going with refills
Every piece is refillable, so we set up refills, auto-refill and subscriptions. A customer opens the case, swaps in the new refill and carries on.
- 06
Suggest products from a photo
We added a feature that reads a photo of the shopper and suggests the products and shades that suit them, so the choice is easier for someone who is not sure.
One kit page, eight shade choices
The Essential 8 page is a list of the pieces in the box. Piece one is a foundation stick with a sponge, and below its name is a row of ten shades, with the selected one named and described, such as light skin with neutral, yellow undertones. Piece two is a concealer crayon with a sponge, with five shades. The rest follow, down to the bag and mirror.
Each piece is shown with the product itself and a swatch of the shade, so the shopper sees what they are choosing. The page adds the kit to the cart as one purchase, at a price well below the sum of its parts.
The same pattern runs through the Starter Kit and the sets a shopper builds for themselves, and the refills that follow are the same products without the case.
The result
Sales grew 40% after the kits launched. That is the owner's account of the client's results and no period is stated.
The client reports that customers like the kits: a small set of essentials, in their own shades, that fits in one bag and is easy to take on a trip or a night out.
- Sales after the kits launched
- +40%
- Kit saving against buying the pieces separately
- ~35%
Questions about the Trestique migration
What did Lucent Commerce build for Trestique?
Kit selling on Shopify: kit pages where each piece has its own shade picker, refills, auto-refill and subscriptions, and a way to suggest products from a photo.
What is in the Essential 8 kit?
Eight two-in-one pieces (foundation, concealer, blush, mascara with an eyelash curler, two shadow crayons, a shiny lip crayon with a primer and a matte lip crayon with a balm) and a bag with a mirror.
Can a shopper choose their own shades?
Yes. Every piece in a kit has its own shade picker, and a shopper can also build a set of their own.
How much does the kit save?
About 35% compared with buying the same pieces separately.
Can products be refilled?
Yes. Trestique products are refillable, and the store offers refills, auto-refill and subscriptions.
What results did Trestique see?
Sales grew 40% after the kits launched, according to the owner's account of the client's results.
