We have run these routes
Magento, WooCommerce and Salesforce Commerce Cloud migrations have all been through this team: not a partner, not a subcontractor.
MAGENTO, WOOCOMMERCE, SALESFORCE AND LEGACY SHOPIFY
Move to Shopify with your URLs, data and revenue intact
We have replatformed brands off Magento, WooCommerce and Salesforce Commerce Cloud onto Shopify and Shopify Plus, including multi-storefront retailers with their own internal systems to reconnect.
IN SHORT
- A Shopify Plus migration typically takes 8 to 20 weeks from discovery to launch.
- Search rankings survive when the redirect map is built from live URL data and tested against staging before go-live.
- Catalog, customers and order history migrate on every route; passwords never do, so customers reset at launch.
- Platform-specific code (Magento extensions, WooCommerce plugins, SFCC cartridges) is replaced individually, not ported.
- Multi-storefront brands launch one region first and use it as the template for the rest.
- Routes we run
- Magento, Woo, SFCC, legacy
- Typical duration
- 8 to 20 weeks
- Data moved
- Products, customers, orders
- URLs
- Mapped from live search data
- Rollback
- Old store stays up until DNS
Which route is yours?
Each platform fails differently, so each migration is a different project. Each has its own page with the detail that matters for that route.
Magento to Shopify Plus
The route we have run most often. Trunki, Big Shoes and Halcyon Nights all came off Magento. The cost is in the extensions, not the catalog.
WooCommerce to Shopify
Dekoni Audio took this route. The project is mostly a plugin audit: what each one does, and whether Shopify does it natively.
Salesforce Commerce Cloud to Shopify
Chicco moved this way. Cartridges, internal systems and several locales, phased so that approval cycles do not block everything at once.
BigCommerce & Legacy Shopify
Two different jobs. A legacy rebuild moves no data at all, which makes it the lowest-risk project on this page.
What a replatform really costs you
Not the quote. The things that decide it. They are the same five whichever platform you are leaving, and only one of them is the catalog.
- The extensions, plugins or cartridges your store runs on. Each needs a decision before the estimate is real, and this is where quotes go wrong.
- The integrations behind the store: ERP, PIM, 3PL, subscriptions. Each has an owner who is not on the project, and coordinating them is a cost line.
- The URLs that actually earn traffic and revenue, which is a much shorter list than the sitemap and is the one that gets individual attention.
- The customizations with no Shopify equivalent, which are modeling decisions rather than transfers, and become permanent if made in a hurry.
- Years of editorial, landing pages and campaign history, which is the line most often forgotten at estimate time.
- Priced by
- Scope, in writing
- Biggest variable
- Extensions and apps
- Settled first
- The URL inventory
- Never moved
- Password hashes
- Old store
- Live until DNS switches
What changes when you move
The platform question is an ownership question. It matters less which system has more features on a comparison sheet than what your team can change on a Tuesday afternoon without raising a ticket, and what you stop paying to keep running.
| Legacy platform | Shopify Plus | |
|---|---|---|
| Hosting and patching | Yours to run, budget and monitor | Included, with PCI compliance handled |
| Checkout | Custom, and expensive to maintain | Maintained by Shopify, customizable on Plus |
| Release cadence | Release windows and regression risk | Theme deploys in minutes, previewable |
| Content changes | Usually a developer ticket | Sections your merchandisers control |
| Extension upgrades | Version-locked, upgrade projects | Apps update themselves |
| Multi-region | A storefront per market | Shopify Markets from one storefront |
| Where budget goes | Keeping the platform running | Merchandising and conversion work |
How a migration runs
Seven stages. The middle three are where the cost of a migration is decided.
- 01
Discovery
Two weeks inside your current store, analytics and operations. We map the catalog, the integrations, the storefront count and the trading calendar, and agree what success means before anything is designed.
- 02
Data map
Every field in your current platform gets a Shopify destination or an explicit decision to drop it. This is where years of attribute drift get resolved, in a document, rather than at launch.
- 03
Replacement plan
Extensions, plugins and cartridges are assessed one by one (native feature, app, Shopify Function or custom code), each with an estimate attached. This is what makes the migration quotable.
- 04
Build
Storefront and integrations built in two-week increments with staging links, performance budgets and QA on real devices throughout.
- 05
Redirect map
Built from your live URL export and Search Console data, then crawled against staging so every indexed URL resolves before DNS changes.
- 06
Dry run
A full timed rehearsal of the data migration against the real dataset, so launch day has a known duration and a known rollback point.
- 07
Launch and monitor
Launch planned around your peak with rollback criteria agreed up front, then two weeks watching rankings, 404s, checkout and integration queues.
Want the same sequence as a list you can work through? The Shopify migration checklist covers it in five phases, from the inventory to the weeks after launch.
The part most migrations get wrong
Redirects are not a launch-week task
The single most expensive migration mistake is treating URLs as something to sort out after go-live. By then the crawl has already happened, the 404s are already logged, and the rankings you spent years earning are already moving.
We build the redirect map from your live URL export and Search Console data, because a sitemap does not always reflect what is indexed, then crawl staging against the full map before anyone touches DNS. Titles, meta descriptions, canonical tags and structured data are carried across rather than regenerated from theme defaults.
What migrates on every route
- Products, variants, images and collection structure
- Customers and address books
- Order history with line items and fulfillment status
- CMS pages, blog content and navigation
- URLs, through a tested redirect map
- SEO metadata, canonical tags and structured data
Customer passwords never migrate: no platform carries password hashes across, so customers reset at launch. That is standard. Say so in your launch email rather than letting people discover it.
Why brands pick us for a replatform
Quoted before contract
The replacement plan puts an estimate against every extension, plugin and cartridge, so the scope is fixed before you commit.
Rollback criteria agreed
Launch day has a known duration and a known point of no return, decided in advance rather than in the moment.
We stay afterwards
Most of our clients are still with us years later. Launch is the midpoint, not the delivery.
Brands we have migrated
Trunki
Trunki, the UK kids' ride-on suitcase brand, moved from Magento to Shopify Plus with its design intact and a custom builder for personalized Trunkis. We also built a warranty system, connected their back-office systems and launched their US and German stores. UK revenue is up about 50%.
Big Shoes
Big Shoes moved a large footwear catalog from Magento 2 Community to Shopify Plus. Every order came across, each color of a shoe got its own tile on collection pages, and monthly revenue is up about 67% since launch.
Dekoni Audio
Dekoni Audio sells ear pads, cables, ear tips and care products for headphones and earbuds. We moved the store from WordPress and WooCommerce to Shopify with its fit guidance, reviews and dealer information intact, and built a Pad Measurements tool that shows how each pad changes a headphone's sound. Revenue is up about 50%.
Halcyon Nights
Halcyon Nights is an Australian baby and kids clothing brand known for prints drawn by Australian artists. We moved it from Magento to Shopify, sorting out orders with no customer, customers with several accounts and products made of sub-products, and built a Wonder Box: a mystery box worth more than $300 that the team fills to suit the age, gender and season a shopper picks. The brand reports strong growth since the move.
Etymotic
Etymotic makes high-fidelity earplugs, electronic hearing protection and earphones. Its store was on WordPress and WooCommerce, and we moved it to Shopify in three stages with no downtime, carrying over products, collections, customers, orders, URLs and discount codes. Conversion went up, the site got faster and more secure, and the team depends less on developers for day-to-day work.
Chicco
Chicco, the global baby and kids brand, wanted a full Indian store for its Indian customers. Its India site ran on Salesforce Commerce Cloud, and we replatformed it to Shopify with every product detail, warning, feature, image and review carried across, and with its stores, loyalty program, warranty registration and replacements connected.
Trunki
Trunki, the UK kids' ride-on suitcase brand, moved from Magento to Shopify Plus with its design intact and a custom builder for personalized Trunkis. We also built a warranty system, connected their back-office systems and launched their US and German stores. UK revenue is up about 50%.
READ THE STORY →
Chicco
Chicco, the global baby and kids brand, wanted a full Indian store for its Indian customers. Its India site ran on Salesforce Commerce Cloud, and we replatformed it to Shopify with every product detail, warning, feature, image and review carried across, and with its stores, loyalty program, warranty registration and replacements connected.
READ THE STORY →
Dekoni Audio
Dekoni Audio sells ear pads, cables, ear tips and care products for headphones and earbuds. We moved the store from WordPress and WooCommerce to Shopify with its fit guidance, reviews and dealer information intact, and built a Pad Measurements tool that shows how each pad changes a headphone's sound. Revenue is up about 50%.
READ THE STORY →
Big Shoes
Big Shoes moved a large footwear catalog from Magento 2 Community to Shopify Plus. Every order came across, each color of a shoe got its own tile on collection pages, and monthly revenue is up about 67% since launch.
READ THE STORY →
Halcyon Nights
Halcyon Nights is an Australian baby and kids clothing brand known for prints drawn by Australian artists. We moved it from Magento to Shopify, sorting out orders with no customer, customers with several accounts and products made of sub-products, and built a Wonder Box: a mystery box worth more than $300 that the team fills to suit the age, gender and season a shopper picks. The brand reports strong growth since the move.
READ THE STORY →Migration questions
The questions that decide whether a replatform is worth starting. Anything specific to your data is what the free audit answers.
How long does a Shopify Plus migration take?
Typically 8 to 20 weeks from discovery to launch. Catalog size, the number of integrations to rebuild and the number of storefronts are what move that number, not the source platform alone.
Will we lose search rankings when we migrate?
Not if redirects are mapped before launch. We build the redirect map from your live URL export and Search Console data, then crawl staging against it so every indexed URL resolves on day one.
Can we migrate in phases?
Yes. Multi-storefront retailers usually launch one region or brand first and use it as the template for the rest, which contains risk and makes every later launch faster.
What does a Shopify migration cost?
It is quoted after a scoping call rather than from a price list, because cost is driven by catalog size, integrations and storefront count. You get a fixed-scope quote in writing before any contract is signed.
Do we need Shopify Plus, or is Shopify enough?
Plus earns its cost when you need checkout customization, multiple storefronts, B2B, or higher API limits. Plenty of brands migrate onto standard Shopify first and upgrade when one of those becomes true.
After the migration
Replatforming is the start of the work, not the end of it. The three things brands usually want next are speed optimization, ERP integration and, for anyone selling across borders, Shopify Markets. Ongoing development runs as a retainer.
NEXT STEP
Migration scoping call
Bring your catalog size, integrations and storefront count. You leave with a phased plan and a timeline in writing.
