COOKWARE AND KITCHENWARE · UK · JEAN-PATRIQUE.CO.UK
Jean Patrique: Shopify Plus redesign and ongoing CRO
Jean Patrique sells professional cookware, knives, and dining and tableware in the UK. We launched its store on Shopify Plus, redesigned its collection and product pages, and a dedicated team now runs it day to day, keeping the store up and a calendar of offers going all year.
IN SHORT
- Jean Patrique sells professional cookware, knives, and dining and tableware, and Lucent Commerce launched its store on Shopify Plus.
- We redesigned the collection pages and the product pages, including how a product's information is shown.
- A dedicated team runs the store day to day: keeping it up, adding bundle offers and seasonal offers, and working on conversion.
- The offers calendar follows the year, from Halloween and Black Friday to Christmas.
The challenge
Jean Patrique sells things that people compare carefully before they buy: frying pans and saucepans, knife sets and single knives, knife blocks, serving boards and tableware. A shopper wants to know what is in a set, what it is made of and how it differs from the one beside it, so the quality of the product page decides the sale.
Selling kitchenware is also a calendar business. Offers matter all year, with a different one for Halloween, Christmas, Black Friday and the other celebrations, and bundles that put a set together at a better price. The brand needed a store that was always up, kept pace with Shopify's newer features and could change its offers quickly, without a rebuild each time.
- Client
- Jean Patrique (jean-patrique.co.uk)
- Industry
- Cookware, knives and tableware
- Market
- UK
- Platform
- Shopify Plus
- Also delivered
- Collection and product page redesign, bundle and seasonal offers, ongoing CRO
- Result
- Run daily by a dedicated team
How we approached it
- 01
Launch on Shopify Plus
We launched the store on Shopify Plus, so the brand could use the latest features and handle busy periods without the store going down.
- 02
Redesign the collection pages
We redesigned the collection pages so a shopper can scan cookware, knives and tableware quickly and reach the right product.
- 03
Redesign the product pages
We redesigned the product pages around what a buyer needs to decide: the content and information for each product, laid out so it is easy to find and read.
- 04
Build bundles and offers
We set up bundle offers, and a calendar of offers for the year, including Halloween, Christmas and Black Friday, so each celebration has its own campaign ready.
- 05
Work on conversion
We run conversion rate optimization on the store as a continuing job, looking at how shoppers move through the pages and what to change next.
- 06
Keep a dedicated team on it
A dedicated team works on the store every day, keeping it up, adopting new Shopify features as they arrive and keeping the store aligned with what the business is promoting.
A store built to show the product
Jean Patrique's own photographs do much of the selling. The store opens on a full-width image of a Master Gourmet knife set on a bamboo board, and a banner above it states a 100-day money-back guarantee. The navigation is short and follows how people shop: cookware, knives, dining and tableware, kitchen tools and appliances, and the brand's Cooking Academy.
Behind that first view, the collection pages and product pages we redesigned carry the detail. A set shows what it contains, a pan shows what it is made of, and the information a buyer asks about sits on the page, not in a PDF.
Offers run on top of it. A bundle is a product like any other, and a seasonal offer is switched on for the weeks it applies and off again, so the store looks current throughout the year.
The result
Jean Patrique launched on Shopify Plus and is run day to day by a dedicated team. The owner's account is that the work went well.
Because offers, bundles and conversion work are a standing part of the job, the store changes with the calendar instead of waiting for a project.
- A dedicated team on the store, every day
- Daily
- Money-back guarantee the store promotes
- 100-day
Questions about the Jean Patrique migration
What did Lucent Commerce do for Jean Patrique?
We launched the store on Shopify Plus, redesigned its collection and product pages, set up bundle and seasonal offers, and run conversion rate optimization with a dedicated team.
Which platform does Jean Patrique use?
Shopify Plus.
What does the dedicated team do each day?
It keeps the store up, adopts new Shopify features, runs the offers calendar and works on conversion.
Which offers does the store run?
Bundle offers, and seasonal offers for celebrations such as Halloween, Christmas and Black Friday.
What did the page redesign cover?
The collection pages and the product pages, including how each product's content and information is shown.
What results did Jean Patrique see?
Jean Patrique runs on Shopify Plus with a dedicated team on the store every day. Offers, bundles and conversion work are a standing part of the job, so the store keeps pace with the calendar instead of waiting for a project. The owner's account is that the work went well.
