
LATESTPlatform & releases · Oct 12, 2026 · 7 min
Sidekick is useful for drafting, lookups and repetitive admin edits, and risky anywhere an unreviewed change touches prices, inventory or customers. Here is how to draw that line, using what Shopify documents.
Prakash Prabhakar & Aashish Kasma

Platform & releases · Oct 6, 2026 · 7 min
The Checkout Branding API goes further than most teams realize, and most teams should still stop after the first four changes.
Aashish Kasma & Prakash Prabhakar

Theme & Liquid · Oct 6, 2026 · 8 min
"The theme is a mess" never gets a budget. A number does. Five cheap, repeatable proxies turn a vibe into a figure a business can actually approve work against.
Prakash Prabhakar & Aashish Kasma

B2B & wholesale · Sep 30, 2026 · 7 min
B2B stopped being a Plus feature in April. Most of what else changed is plumbing, and a few important things have not moved at all.
Bhavik Patel & Aashish Kasma

Content & SEO · Sep 28, 2026 · 7 min
Most ecommerce content calendars are a SaaS blogging schedule with the logo changed. Build it from three inputs instead, and decide the cut order before the month gets squeezed, not during it.
Nitesh Kasma & Krunal Prajapati

Headless · Sep 28, 2026 · 8 min
The population of stores that needed headless got smaller over the past year, not bigger, because the platform closed the gap that used to justify most of the builds. Looking back, the group that was left is small.
Aman Jain & Krunal Prajapati

Migration · Sep 28, 2026 · 8 min
Most replatform conversations start from a mood, not a constraint. Before scoping a migration, name the specific thing the current platform cannot do, because in a growing number of cases, it already can.
Krunal Prajapati & Bhavik Patel

Operations · Sep 18, 2026 · 8 min
The integration is the easy part and it is the only part on the plan. The data, the physical move and the exceptions are where the quarter goes.
Mitesh Patel & Aashish Kasma

Platform & releases · Sep 18, 2026 · 7 min
Two Editions and a year of changelog entries. Five changes altered a decision worth money; most of the rest were a press release with an illustration.
Aashish Kasma & Krunal Prajapati

Conversion · Sep 18, 2026 · 8 min
Not a policy statement and not an overlay. The seven components on a product page that break, the success criteria they break, and what to do instead.
Nitesh Kasma & Krunal Prajapati

Conversion · Sep 18, 2026 · 7 min
On the Saturday morning there are two analyses available and only one of them is due. Read what broke and act on it; leave every conclusion about channels, cohorts and conversion until the refunds have landed.
Nitesh Kasma & Aashish Kasma

Content & SEO · Sep 18, 2026 · 10 min
You cannot hand-write an answer for four thousand products. What scales is structure: clean attributes, correct variant markup, and a handful of pages that answer the questions buyers ask.
Aashish Kasma & Prakash Prabhakar