
Sep 28, 2026 · 8 min
The population of stores that needed headless got smaller over the past year, not bigger, because the platform closed the gap that used to justify most of the builds. Looking back, the group that was left is small.
Aman Jain & Krunal Prajapati

Sep 18, 2026 · 6 min
The shortlist matters less than the four decisions underneath it, and the first one is whether you need a CMS at all.
Aman Jain & Prakash Prabhakar

Sep 18, 2026 · 8 min
Partial headless is a legitimate destination, but it is three different architectures wearing one name, and only one of them is cheap. The cart decides which you can have.
Aman Jain & Krunal Prajapati

Sep 18, 2026 · 9 min
Server or edge is the wrong first question. What decides the page is how many requests have to reach the Storefront API at all, and which ones must never be cached.
Aman Jain & Aashish Kasma

Sep 18, 2026 · 8 min
How to cache Shopify Storefront API queries: long for the catalog, deliberate for price and stock, never for customer data. Covers Hydrogen strategies.
Aman Jain & Prakash Prabhakar

Sep 17, 2026 · 6 min
Most stores asking the question have a theme problem or an app problem. Both are cheaper to fix, and both are reversible.
Aman Jain & Aashish Kasma