B2B in review: what changed for wholesale on Shopify
B2B stopped being a Plus feature in April. Most of what else changed is plumbing, and a few important things have not moved at all.
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B2B & wholesale posts
Everything we have written on b2b & wholesale, 9 posts, newest first.
9 posts on b2b & wholesale
CategoryB2B & wholesale
B2B punchout and the buyers who never see your storefront
A procurement buyer does not browse your site, compare you with anyone, or reach your checkout. They punch out from their own system, fill a basket, and send it back for approval. Shopify has no native answer for this.
Migrating subscriptions between platforms
You cannot move a subscription. You move a plan definition, a payment credential and a schedule, and only one of those three can actually stop you.
Price lists, quotes and net terms for B2B buyers
Shopify B2B models what wholesale runs on: company accounts, contract pricing, minimums and payment terms. The gaps are in collection, not in catalog.
Subscription billing edge cases that lose customers
A failed renewal is not one event. Shopify reports more than sixty distinct reasons, and the right response to a declined card is nothing like the right response to an out-of-stock line.
Subscription pause, skip and swap: the retention levers
Three of the four reasons people cancel are not "I want to stop buying this". Give each one its own button and most of them stop being cancellations.
Subscriptions natively, or with a platform
Every subscription on Shopify runs on the same platform primitives, including the ones a third-party platform sells you. What you are really choosing is the tooling on top.
Wholesale catalogs, minimums and case packs
Shopify enforces minimums, maximums and increments per variant, not per order. That single detail decides whether your case-pack specification works or generates support tickets.
Wholesale ordering: making a B2B buyer faster, not prettier
A wholesale buyer is not shopping. They are completing a task against a deadline, and every design decision should be judged by how many keystrokes it removes.
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