B2B in review: what changed for wholesale on Shopify
B2B stopped being a Plus feature in April. Most of what else changed is plumbing, and a few important things have not moved at all.
AUTHOR
Bhavik Patel
Project Manager at Lucent Commerce. 26 posts, newest first.
26 posts by Bhavik Patel
B2B punchout and the buyers who never see your storefront
A procurement buyer does not browse your site, compare you with anyone, or reach your checkout. They punch out from their own system, fill a basket, and send it back for approval. Shopify has no native answer for this.
Checkout UI extensions: what belongs in checkout and what does not
Extensions let you put almost anything into checkout. Almost everything people put there costs more conversion than it earns.
Custom checkout logic with Functions: three worked examples
Three worked Shopify Functions examples for checkout: a custom discount, delivery options by cart, and order validation, plus the limits and the Plus gate.
Delivery promise: the date that changes conversion
Showing a delivery date helps because it removes a question, not because dates are persuasive. If your date is slow, showing it is still the right call, and it will cost you some orders.
Discount logic that survives your next promotion
Shopify Functions will express almost any discount rule you can describe. The limits that break a promotion are the boring ones: how many discounts can be active, and which of them combine.
Duties at checkout: the post-purchase surprise that kills repeat orders
Collecting duties at checkout costs you conversion once. Not collecting them costs you the customer, the parcel and the support ticket.
Duty-paid pricing and the markets it opens
DDP is usually discussed as a checkout setting. It is really a pricing decision, and it decides which countries are worth selling into at all.
Fulfillment SLAs and what your storefront should promise
Your warehouse contract and your product page are two different promises, made by two different people, to two different audiences. The gap between them is your support queue.
Gift cards, store credit and the refund you would rather not make
Store credit is a fair offer where the return is your goodwill and a bad look where the customer has a right to their money. The mechanics decide which one you are running.
Inventory forecasting for a store with seasonality
Every default inventory metric assumes a flat sales rate. On a seasonal catalog that assumption is wrong in exactly the weeks the decisions get made.
Migrating subscriptions between platforms
You cannot move a subscription. You move a plan definition, a payment credential and a schedule, and only one of those three can actually stop you.
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