CDPs, ESPs and the customer record nobody owns
A CDP does not fix your customer data. It gives the mess a new address, and charges you per profile for the privilege.
CATEGORY
Integrations & data posts
Everything we have written on integrations & data, 13 posts, newest first.
13 posts on integrations & data
CategoryIntegrations & data
Connecting a WMS when you already have a 3PL
Your 3PL already runs a warehouse management system. Buying a second one rarely fixes the problem you have, which is almost always that nobody agreed who owns the stock number.
Consent, tracking and a marketing stack that still works
You will measure less than you did, and the sensible response is to make the smaller set reliable rather than to buy the precision back. Where the tracking breaks is rarely the banner.
ERP-first or Shopify-first: where the catalog lives
Which system a product is born in decides more about your integration than which connector you buy. Most stores with a real ERP should be ERP-first, and a good number of them should not.
Error budgets for an ecommerce integration
Agree how much failure is acceptable before it happens, measure the business event rather than the HTTP status, and name what changes when the budget is spent.
Freezing your integrations before peak
Freezing your own repository is the easy half. The changes that break peak come from counterparties whose release calendar you have never asked for.
Inventory truth: the number three systems disagree about
Shopify, the ERP and the warehouse each show a different figure, and every integration project tries to make them agree. The fix is deciding which one is allowed to be right.
NetSuite and Shopify: the integration decisions that matter
The connector is the easy part. What decides whether this works is which system owns each object, and what happens the week one of them is wrong.
Product data governance: who is allowed to change what
Nobody owns “products”. Somebody owns price, somebody else owns the SKU, and the argument about who owns the description is the one that breaks your catalog.
Product feeds for shopping channels
A feed is a view of your product data, not a place to fix it. Most stores need better data in Shopify, not a feed management platform on top of it.
The data warehouse question for a mid-market merchant
Most stores asking for a warehouse want four numbers nobody agrees on. A warehouse will not settle the argument. It will just host it at higher cost.
What peak revealed about your integrations
Peak does not break integrations. It removes the slack that was hiding a design fault, and the failure it produces tells you exactly which one.
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