Checkout branding: how far Shopify lets you go now
The Checkout Branding API goes further than most teams realize, and most teams should still stop after the first four changes.
AUTHOR
Aashish Kasma
CTO at Lucent Commerce. 32 posts, newest first.
32 posts by Aashish Kasma
A year of Shopify: what mattered and what did not
Two Editions and a year of changelog entries. Five changes altered a decision worth money; most of the rest were a press release with an illustration.
Answer engine optimization for a product catalog
You cannot hand-write an answer for four thousand products. What scales is structure: clean attributes, correct variant markup, and a handful of pages that answer the questions buyers ask.
Black Friday: the changes to make and the ones to postpone
Whether a change is safe before Black Friday has almost nothing to do with the change and almost everything to do with the month you make it in.
Cart abandonment email is not a conversion strategy
It recovers less than the report claims, it only reaches people who already gave you their address, and it is usually a plaster over a checkout problem you could fix.
Cart drawer or cart page: the test nobody runs properly
Every case study you have read about this measured the wrong number on somebody else’s store. This is what the choice turns on.
Catalog quality: the audit before the migration
Export the catalog, count what is broken, and decide what you are not moving. Every hour spent here is an hour you do not spend debugging a cutover.
Choosing a returns platform, and when Shopify is enough
Shopify’s built-in returns do more than most stores realize. Three gaps justify buying a platform, and here is the arithmetic that tells you when.
Collection merchandising rules that scale past a hundred products
Dragging tiles works until it does not, and it fails silently. The grid keeps rendering long after anyone stopped maintaining the order.
Consent, tracking and a marketing stack that still works
You will measure less than you did, and the sensible response is to make the smaller set reliable rather than to buy the precision back. Where the tracking breaks is rarely the banner.
Customer account extensions and the logged-in experience
Shopify customer accounts are extensible now, with blocks, order actions and whole custom pages. Whether yours deserves the work is a different question.
Discount stacking and the promotions that lose money
Nothing on Shopify stacks until you tick a box. The promotions that lose money are the ones where somebody ticked every box and nobody did the arithmetic on the worst basket it allows.
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