Faceted navigation without wrecking your crawl budget
Filters multiply into millions of near-identical URLs. The fix is not a plugin. It is deciding which handful of combinations deserve to be pages.
AUTHOR
Aashish Kasma
CTO at Lucent Commerce. 32 posts, newest first.
32 posts by Aashish Kasma
Feature flags for a storefront
You almost certainly do not need a flag platform. On Shopify you need a convention, a theme setting, and the discipline to delete a flag once it has done its job.
Gift with purchase, tiered discounts and cart-level promotions
The discount system reduces prices. It does not put things in carts. Once you know which half of the problem you are solving, the build stops being a fight.
Landing pages for paid traffic, built from sections
A campaign page is a rearrangement of blocks you already own, published by a marketer in an afternoon. If it needs a developer or a page builder app, the theme is the problem.
Metaobjects at scale: when content modeling becomes a system
Metaobjects are a database you design once and query for years. The query surface is narrower than the modeling surface, and that is the thing to design around.
Order routing across warehouses and a 3PL
Shopify already decides which location ships which order, and its default is better than most of the logic people build to replace it. The work is in the inventory numbers underneath and the exceptions the default cannot express.
Post-purchase upsell: the offer after the money
Mechanically it is the safest upsell there is. Commercially it is decided by one number nobody calculates first: the share of your orders Shopify will let it appear on.
Product feeds for shopping channels
A feed is a view of your product data, not a place to fix it. Most stores need better data in Shopify, not a feed management platform on top of it.
Progressive enhancement in a Shopify theme
The argument has nothing to do with users who disable JavaScript. It is about the ordinary minutes when a script is late, blocked or broken, and whether your add to cart still works.
Reading the Summer Edition like an engineer
The Edition is the announcement. The changelog and the API version schedule are the documents that actually bind you, and only one of the three has a deadline in it.
Reading the Summer Edition: what to act on and what to ignore
Shopify shipped a few hundred things. Six of them change a decision you are making this quarter; most of the rest are a press release you can safely skim.
Schema for local, international and multi-brand businesses
Most schema mistakes are entity mistakes: one company described as five, or five described as one. Decide how many organizations exist before you write any JSON-LD.
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