Search relevance: synonyms, typos and the catalog you have
Search cannot return a word you never wrote down. Most relevance projects are catalog projects that somebody has mislabeled.
AUTHOR
Aashish Kasma
CTO at Lucent Commerce. 32 posts, newest first.
32 posts by Aashish Kasma
Subscription billing edge cases that lose customers
A failed renewal is not one event. Shopify reports more than sixty distinct reasons, and the right response to a declined card is nothing like the right response to an out-of-stock line.
The checkout you cannot change, and the one you can
Checkout is now three narrow, well-documented surfaces instead of a template you could edit. Knowing which of the three a request falls into answers most of the scoping.
The free store audit: what a senior engineer actually looks at
Most free audits are a crawler’s output with a logo on it. This covers what can genuinely be established from the outside, what cannot, and how to tell the difference.
The search box is a merchandising surface
Somebody curates your home page every week. Nobody has ever looked at what the search box returns for your best-selling product.
Theme CI: testing a Shopify theme before it ships
Lint, preview and a performance budget, run on every pull request. Three stages, all of them built from tools Shopify already ships.
Theme settings that merchandisers understand
How to design Shopify theme settings merchandisers understand: write the label first, pick types that block wrong answers, and ship safe defaults.
Winter Edition planning: what to test before you commit
The Edition lands in the new year. The useful preparation is a place to test things, not a list of things to adopt.
NEXT STEP
Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
