CATEGORY
Everything we have written on content & seo, 22 posts, newest first.
Most ecommerce content calendars are a SaaS blogging schedule with the logo changed. Build it from three inputs instead, and decide the cut order before the month gets squeezed, not during it.
You cannot hand-write an answer for four thousand products. What scales is structure: clean attributes, correct variant markup, and a handful of pages that answer the questions buyers ask.
Dragging tiles works until it does not, and it fails silently. The grid keeps rendering long after anyone stopped maintaining the order.
Product pages chase terms nobody searches. Collections match how people actually look for things, and most stores ship them as a bare grid.
Nobody links to a page that is trying to sell them something. Four formats get cited anyway, and they all share one property: you know something the writer needs.
Three separate stages, three separate failure modes. Most Shopify SEO problems are one stage being blamed for another stage’s fault.
Filters multiply into millions of near-identical URLs. The fix is not a plugin. It is deciding which handful of combinations deserve to be pages.
There is no markup that makes an assistant cite you. What gets quoted is a retrievable page that states a fact somebody else would have to link to you to repeat.
Your navigation is not an internal linking strategy, and an app will not fix it. The links that matter are the ones a person wrote into a sentence.
Marketing waits a week for a landing page because every page is built from scratch. Build the kit once and the queue disappears.
A campaign page is a rearrangement of blocks you already own, published by a marketer in an afternoon. If it needs a developer or a page builder app, the theme is the problem.
A definition, a section setting and, only sometimes, a template. The decision that matters is whether the content deserves a URL of its own.
NEXT STEP
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
