AUTHOR
CEO at Lucent Commerce. 28 posts, newest first.
Most ecommerce content calendars are a SaaS blogging schedule with the logo changed. Build it from three inputs instead, and decide the cut order before the month gets squeezed, not during it.
Not a policy statement and not an overlay. The seven components on a product page that break, the success criteria they break, and what to do instead.
On the Saturday morning there are two analyses available and only one of them is due. Read what broke and act on it; leave every conclusion about channels, cohorts and conversion until the refunds have landed.
Every platform reports a different number and each is internally consistent. Pick one as the ledger, treat the rest as opinion, and test the things that decide budget.
Product pages chase terms nobody searches. Collections match how people actually look for things, and most stores ship them as a bare grid.
Nobody links to a page that is trying to sell them something. Four formats get cited anyway, and they all share one property: you know something the writer needs.
Three separate stages, three separate failure modes. Most Shopify SEO problems are one stage being blamed for another stage’s fault.
A segment earns its existence when something specific happens differently because of it. Most stores have thirty segments and four decisions.
Post-BFCM retention is decided by the parcel, the returns process and the timing of the second contact: not by the discount you send in December.
There is no markup that makes an assistant cite you. What gets quoted is a retrievable page that states a fact somebody else would have to link to you to repeat.
Video helps when it answers a question a photograph cannot. For most catalogs that is a small number of products, and the fourth photo would have done more.
Your navigation is not an internal linking strategy, and an app will not fix it. The links that matter are the ones a person wrote into a sentence.
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