Wishlist, save for later, and the intent you are ignoring
A wishlist is a retention feature that most teams buy as a conversion feature. That mismatch is why so many of them end up with a heart icon nobody measures and a dataset nobody reads.
AUTHOR
Nitesh Kasma
CEO at Lucent Commerce. 28 posts, newest first.
28 posts by Nitesh Kasma
Writing FAQs that answer engines will quote
Google stopped showing FAQ rich results, which removes the bad reason to write them and leaves the good one. A quotable answer is self-contained, specific and forty to sixty words long.
Writing product copy that survives being summarized
A summary keeps sentences that stand on their own and discards everything that needed the paragraph around it. Most product copy is written the other way round.
The product page audit: twenty things worth checking
A product page has one job and about twenty ways to quietly fail at it. This is the list we work through on a store audit.
NEXT STEP
Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
