Landing page production at campaign speed
Marketing waits a week for a landing page because every page is built from scratch. Build the kit once and the queue disappears.
AUTHOR
Nitesh Kasma
CEO at Lucent Commerce. 28 posts, newest first.
28 posts by Nitesh Kasma
Metaobjects for merchandising: lookbooks, guides and collections
A definition, a section setting and, only sometimes, a template. The decision that matters is whether the content deserves a URL of its own.
Mobile conversion: the gap between your traffic and your revenue
Most of your sessions are phones and most of your revenue probably is not. Some of that gap is measurement, some of it is intent, and a stubborn part of it is your theme.
Personalization without a personalization platform
Shopify already gives you segments, recommendations and the logged-in customer in Liquid. The wall is the anonymous first-time visitor, and most platforms are sold on the wrong side of it.
Post-peak: what your data is telling you in December
Peak data is the least representative data you will collect all year, and most of the conclusions drawn from it in January do not survive February.
Preparing a Shopify store for an AI shopping agent
Almost none of this is new work. An agent needs the same clean, complete, machine-readable product data your on-site search and your shopping feed have always needed.
Review platforms and the schema that makes them count
Reviews do not raise your rankings. They change what your result looks like and what a shopper does next, and only if the markup is right and there is one copy of it.
Schema markup audit: what is on your site and what is wrong
Most stores emit structured data from three places at once and have never read any of it. The audit starts with an inventory of what is producing markup, not with a validator.
Structured data for variants, bundles and configurable products
A variant has a schema.org type built for it, a bundle has one nobody reads, and a configurator has none. Knowing which of the three you are marking up decides everything else.
Upsell and cross-sell without slowing the page
Most upsell apps add a script to every template to serve a widget on one. Shopify already ships the endpoints to do it without one.
What AI assistants say about your brand, and why
Assistants do not remember your brand, they retrieve it. Two of the three things they retrieve are not on your site, and Google says there is no markup that changes this.
What your competitors rank for, and why it does not matter
A gap analysis is a list of things somebody else decided to do. It is useful as a map of page types, useless as a plan, and your own Search Console already knows more.
NEXT STEP
Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
