Preparing a Shopify store for an AI shopping agent
Almost none of this is new work. An agent needs the same clean, complete, machine-readable product data your on-site search and your shopping feed have always needed.
CATEGORY
Content & SEO posts
Everything we have written on content & seo, 22 posts, newest first.
22 posts on content & seo
CategoryContent & SEO
Product taxonomy: categories, tags, metafields and when to use each
Five mechanisms, one job each. Most catalogs are a mess because tags were the easiest thing to reach for at the time.
Review platforms and the schema that makes them count
Reviews do not raise your rankings. They change what your result looks like and what a shopper does next, and only if the markup is right and there is one copy of it.
Schema for local, international and multi-brand businesses
Most schema mistakes are entity mistakes: one company described as five, or five described as one. Decide how many organizations exist before you write any JSON-LD.
Schema markup audit: what is on your site and what is wrong
Most stores emit structured data from three places at once and have never read any of it. The audit starts with an inventory of what is producing markup, not with a validator.
Structured data for variants, bundles and configurable products
A variant has a schema.org type built for it, a bundle has one nobody reads, and a configurator has none. Knowing which of the three you are marking up decides everything else.
What AI assistants say about your brand, and why
Assistants do not remember your brand, they retrieve it. Two of the three things they retrieve are not on your site, and Google says there is no markup that changes this.
What your competitors rank for, and why it does not matter
A gap analysis is a list of things somebody else decided to do. It is useful as a map of page types, useless as a plan, and your own Search Console already knows more.
Writing FAQs that answer engines will quote
Google stopped showing FAQ rich results, which removes the bad reason to write them and leaves the good one. A quotable answer is self-contained, specific and forty to sixty words long.
Writing product copy that survives being summarized
A summary keeps sentences that stand on their own and discards everything that needed the paragraph around it. Most product copy is written the other way round.
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Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
