Aashish Kasma
Prakash Prabhakar
Bhavik Patel
Krunal Prajapati
Mitesh Patel
Nitesh Kasma
Aman Jain
Winter Edition planning: what to test before you commit
The Edition lands in the new year. The useful preparation is a place to test things, not a list of things to adopt.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally, often including the argument for not buying the more expensive option.
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Wishlist, save for later, and the intent you are ignoring
A wishlist is a retention feature that most teams buy as a conversion feature. That mismatch is why so many of them end up with a heart icon nobody measures and a dataset nobody reads.
Writing FAQs that answer engines will quote
Google stopped showing FAQ rich results, which removes the bad reason to write them and leaves the good one. A quotable answer is self-contained, specific and forty to sixty words long.
Writing product copy that survives being summarized
A summary keeps sentences that stand on their own and discards everything that needed the paragraph around it. Most product copy is written the other way round.
Do you actually need headless Shopify?
Most stores asking the question have a theme problem or an app problem. Both are cheaper to fix, and both are reversible.
What a Magento to Shopify Plus migration actually costs you
The catalog is the easy part. The budget goes on URLs, integrations and the extensions that have no Shopify equivalent.
Migrating a store mid-season, and why you usually should not
Replatforming is a project you finish, then watch. Launching into your trading peak removes the watching part.
Planning a Shopify roadmap you can actually deliver
Most ecommerce roadmaps are a list of things somebody wanted. This is how to build one that survives contact with a trading year.
Shopify Markets or a store per country?
One storefront serving every market is the right default. Only a short list of things justifies the alternative.
The product page audit: twenty things worth checking
A product page has one job and about twenty ways to quietly fail at it. This is the list we work through on a store audit.
Theme architecture: settings, blocks and the limits of each
Sections, blocks and settings each solve a different problem. Using the wrong one is how a theme becomes unmaintainable.
Webhooks, retries and the orders you never processed
Webhooks are how most Shopify integrations hear about orders. They can also arrive more than once, out of order, and sometimes not at all.
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Free store audit
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