Aashish Kasma
Prakash Prabhakar
Bhavik Patel
Krunal Prajapati
Mitesh Patel
Nitesh Kasma
Aman Jain
Migrating a store mid-season, and why you usually should not
Replatforming is a project you finish, then watch. Launching into your trading peak removes the watching part.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally, often including the argument for not buying the more expensive option.
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Planning a Shopify roadmap you can actually deliver
Most ecommerce roadmaps are a list of things somebody wanted. This is how to build one that survives contact with a trading year.
Shopify Markets or a store per country?
One storefront serving every market is the right default. Only a short list of things justifies the alternative.
The product page audit: twenty things worth checking
A product page has one job and about twenty ways to quietly fail at it. This is the list we work through on a store audit.
Theme architecture: settings, blocks and the limits of each
Sections, blocks and settings each solve a different problem. Using the wrong one is how a theme becomes unmaintainable.
Webhooks, retries and the orders you never processed
Webhooks are how most Shopify integrations hear about orders. They can also arrive more than once, out of order, and sometimes not at all.
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Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
