Aashish Kasma
Prakash Prabhakar
Bhavik Patel
Krunal Prajapati
Mitesh Patel
Nitesh Kasma
Aman Jain
Theme code review: what to look for
A review that produces forty comments produced nothing. Automate the nitpicks, then spend human attention on blast radius, Liquid cost and who owns the setting.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally, often including the argument for not buying the more expensive option.
156 posts
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Theme migration without a redesign
Changing the architecture and keeping the design is a legitimate project, and a harder sell than a redesign. It is also the one that pays back.
Theme settings that merchandisers understand
How to design Shopify theme settings merchandisers understand: write the label first, pick types that block wrong answers, and ship safe defaults.
Translation and localization beyond currency
Switching the currency is the first ten percent. The rest is menus, metafields, notification emails, size guides and the tags your filters are built on.
Upsell and cross-sell without slowing the page
Most upsell apps add a script to every template to serve a widget on one. Shopify already ships the endpoints to do it without one.
What AI assistants say about your brand, and why
Assistants do not remember your brand, they retrieve it. Two of the three things they retrieve are not on your site, and Google says there is no markup that changes this.
What peak revealed about your integrations
Peak does not break integrations. It removes the slack that was hiding a design fault, and the failure it produces tells you exactly which one.
What to do in the last week before Black Friday
Nothing you build in the last week will beat anything you rehearse in it. The work is proving the discounts, the rollback and the rota, and saying no to everything else.
What your competitors rank for, and why it does not matter
A gap analysis is a list of things somebody else decided to do. It is useful as a map of page types, useless as a plan, and your own Search Console already knows more.
When a custom app becomes a product
You built something for one store and it works. Turning it into an App Store listing is not a distribution change. Shopify will not let it be one. It is a second app and a second business.
Wholesale catalogs, minimums and case packs
Shopify enforces minimums, maximums and increments per variant, not per order. That single detail decides whether your case-pack specification works or generates support tickets.
Wholesale ordering: making a B2B buyer faster, not prettier
A wholesale buyer is not shopping. They are completing a task against a deadline, and every design decision should be judged by how many keystrokes it removes.
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Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
