Aashish Kasma
Prakash Prabhakar
Bhavik Patel
Krunal Prajapati
Mitesh Patel
Nitesh Kasma
Aman Jain
What peak revealed about your integrations
Peak does not break integrations. It removes the slack that was hiding a design fault, and the failure it produces tells you exactly which one.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally, often including the argument for not buying the more expensive option.
150 posts
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What to do in the last week before Black Friday
Nothing you build in the last week will beat anything you rehearse in it. The work is proving the discounts, the rollback and the rota, and saying no to everything else.
What your competitors rank for, and why it does not matter
A gap analysis is a list of things somebody else decided to do. It is useful as a map of page types, useless as a plan, and your own Search Console already knows more.
When a custom app becomes a product
You built something for one store and it works. Turning it into an App Store listing is not a distribution change. Shopify will not let it be one. It is a second app and a second business.
Wholesale catalogs, minimums and case packs
Shopify enforces minimums, maximums and increments per variant, not per order. That single detail decides whether your case-pack specification works or generates support tickets.
Wholesale ordering: making a B2B buyer faster, not prettier
A wholesale buyer is not shopping. They are completing a task against a deadline, and every design decision should be judged by how many keystrokes it removes.
Winter Edition planning: what to test before you commit
The Edition lands in the new year. The useful preparation is a place to test things, not a list of things to adopt.
Wishlist, save for later, and the intent you are ignoring
A wishlist is a retention feature that most teams buy as a conversion feature. That mismatch is why so many of them end up with a heart icon nobody measures and a dataset nobody reads.
Writing FAQs that answer engines will quote
Google stopped showing FAQ rich results, which removes the bad reason to write them and leaves the good one. A quotable answer is self-contained, specific and forty to sixty words long.
Writing product copy that survives being summarized
A summary keeps sentences that stand on their own and discards everything that needed the paragraph around it. Most product copy is written the other way round.
Do you actually need headless Shopify?
Most stores asking the question have a theme problem or an app problem. Both are cheaper to fix, and both are reversible.
What a Magento to Shopify Plus migration actually costs you
The catalog is the easy part. The budget goes on URLs, integrations and the extensions that have no Shopify equivalent.
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Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
