Aashish Kasma
Prakash Prabhakar
Bhavik Patel
Krunal Prajapati
Mitesh Patel
Nitesh Kasma
Aman Jain
The migration dry run: rehearsing a cutover
How to rehearse a migration cutover: run the full sequence on real data, time every step, and practice the rollback before launch night.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally, often including the argument for not buying the more expensive option.
150 posts
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The pre-peak code freeze, and what it should cover
A freeze that stops everything gets broken by the first urgent request and then means nothing. Freeze the things that cannot be undone from the admin, and leave the rest open.
The search box is a merchandising surface
Somebody curates your home page every week. Nobody has ever looked at what the search box returns for your best-selling product.
The staging strategy for a store that never stops trading
Shopify has no staging environment and is not going to grow one. What it has is enough, if you know which of the four available environments each kind of change belongs in.
Theme app extensions: apps that do not touch your code
What Shopify theme app extensions are, how they differ from pasted snippets, and why “does it use one?” should shape which apps you buy.
Theme CI: testing a Shopify theme before it ships
Lint, preview and a performance budget, run on every pull request. Three stages, all of them built from tools Shopify already ships.
Theme code review: what to look for
A review that produces forty comments produced nothing. Automate the nitpicks, then spend human attention on blast radius, Liquid cost and who owns the setting.
Theme migration without a redesign
Changing the architecture and keeping the design is a legitimate project, and a harder sell than a redesign. It is also the one that pays back.
Theme settings that merchandisers understand
How to design Shopify theme settings merchandisers understand: write the label first, pick types that block wrong answers, and ship safe defaults.
Translation and localization beyond currency
Switching the currency is the first ten percent. The rest is menus, metafields, notification emails, size guides and the tags your filters are built on.
Upsell and cross-sell without slowing the page
Most upsell apps add a script to every template to serve a widget on one. Shopify already ships the endpoints to do it without one.
What AI assistants say about your brand, and why
Assistants do not remember your brand, they retrieve it. Two of the three things they retrieve are not on your site, and Google says there is no markup that changes this.
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Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
