Price lists, quotes and net terms for B2B buyers
Shopify B2B models the things wholesale actually runs on — company accounts, contract pricing, minimums and payment terms. The gaps are in collection, not in catalogue.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally — including, often, the argument for not buying the more expensive option.
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Mobile conversion: the gap between your traffic and your revenue
Most of your sessions are phones and most of your revenue probably is not. Some of that gap is measurement, some of it is intent, and a stubborn part of it is your theme.
Rate limits: designing an integration that does not throttle
Throttling is rarely a limit problem. It is an architecture problem — several jobs sharing one bucket, polling for data that Shopify would have pushed to you.
Subscriptions natively, or with a platform
Every subscription on Shopify runs on the same platform primitives, including the ones a third-party platform sells you. What you are really choosing is the tooling on top.
Translation and localisation beyond currency
Switching the currency is the first ten per cent. The rest is menus, metafields, notification emails, size guides and the tags your filters are built on.
Review platforms and the schema that makes them count
Reviews do not raise your rankings. They change what your result looks like and what a shopper does next — and only if the markup is right and there is one copy of it.
Checkout UI extensions: what belongs in checkout and what does not
Extensions let you put almost anything into checkout. Almost everything people put there costs more conversion than it earns.
Reading the Summer Edition: what to act on and what to ignore
Shopify shipped a few hundred things. Six of them change a decision you are making this quarter; most of the rest are a press release you can safely skim.
Internal linking for ecommerce, done deliberately
Your navigation is not an internal linking strategy, and an app will not fix it. The links that matter are the ones a person wrote into a sentence.
Discount logic that survives your next promotion
Shopify Functions will express almost any discount rule you can describe. The limits that break a promotion are the boring ones: how many discounts can be active, and which of them combine.
Connecting a WMS when you already have a 3PL
Your 3PL already runs a warehouse management system. Buying a second one rarely fixes the problem you have, which is almost always that nobody agreed who owns the stock number.
Delivery promise: the date that changes conversion
Showing a delivery date helps because it removes a question, not because dates are persuasive. If your date is slow, showing it honestly is still the right call — and it will cost you some orders.
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Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritised list of fixes.