Aashish Kasma
Prakash Prabhakar
Bhavik Patel
Krunal Prajapati
Mitesh Patel
Nitesh Kasma
Aman Jain
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally, often including the argument for not buying the more expensive option.
156 posts
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Shipping rules that match how you actually ship
Most complicated shipping setups are a diagram of the warehouse pretending to be a checkout. Start from what the customer is allowed to choose, not from how the parcel moves.
Shop Pay, express checkout and the conversion you are leaving
Does Shop Pay express checkout raise conversion? Likely for returning shoppers, but measure your own funnel rather than trust published uplift figures.
Shopify Flow: automation that replaces an app
Shopify lists Flow as free on Basic, Grow, Advanced and Plus, and it quietly replaces a whole category of small monthly apps. It is also the wrong tool for about a third of what people ask it to do.
Storefront API caching: what can go stale and what cannot
How to cache Shopify Storefront API queries: long for the catalog, deliberate for price and stock, never for customer data. Covers Hydrogen strategies.
Structured data for variants, bundles and configurable products
A variant has a schema.org type built for it, a bundle has one nobody reads, and a configurator has none. Knowing which of the three you are marking up decides everything else.
Subscription billing edge cases that lose customers
A failed renewal is not one event. Shopify reports more than sixty distinct reasons, and the right response to a declined card is nothing like the right response to an out-of-stock line.
Subscription pause, skip and swap: the retention levers
Three of the four reasons people cancel are not "I want to stop buying this". Give each one its own button and most of them stop being cancellations.
Subscriptions natively, or with a platform
Every subscription on Shopify runs on the same platform primitives, including the ones a third-party platform sells you. What you are really choosing is the tooling on top.
Support load during peak, and the content that reduces it
Peak does not bring new questions, it brings the same five at ten times the volume. Every one of them can be answered in October, on the page where it gets asked.
Support volume as a product signal
Every ticket is a customer paying you in their own time to report a defect. Most stores treat that as a cost to reduce rather than the cheapest research they will ever get.
Tax registration thresholds, and when selling abroad gets complicated
A threshold is a date in your future, not a permission slip. The question is which of your markets has one you are about to cross, and which never had one at all.
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