Winter Edition planning: what to test before you commit
The Edition lands in the new year. The useful preparation is a place to test things, not a list of things to adopt.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally — including, often, the argument for not buying the more expensive option.
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Inventory truth: the number three systems disagree about
Shopify, the ERP and the warehouse each show a different figure, and every integration project tries to make them agree. The fix is deciding which one is allowed to be right.
Landing page production at campaign speed
Marketing waits a week for a landing page because every page is built from scratch. Build the kit once and the queue disappears.
Storefront API caching: what can go stale and what cannot
Cache the catalogue aggressively, cache price and stock deliberately, and never cache the person. The third one is the mistake that ends up in a postmortem.
Peak season readiness for a Shopify Plus store
Shopify scales checkout for you. What breaks at peak is everything you added on top of it — and the rehearsal nobody ran.
Getting found by AI assistants: structure, sources and citations
There is no markup that makes an assistant cite you. What gets quoted is a retrievable page that states a fact somebody else would have to link to you to repeat.
Headless CMS choices for a Shopify storefront
The shortlist matters less than the four decisions underneath it — and the first one is whether you need a CMS at all.
CDPs, ESPs and the customer record nobody owns
A CDP does not fix your customer data. It gives the mess a new address, and charges you per profile for the privilege.
Upsell and cross-sell without slowing the page
Most upsell apps add a script to every template to serve a widget on one. Shopify already ships the endpoints to do it without one.
Metaobjects at scale: when content modelling becomes a system
Metaobjects are a database you design once and query for years. The query surface is narrower than the modelling surface, and that is the thing to design around.
Fraud, chargebacks and the orders worth cancelling
Shopify tells you which orders look risky. The part nobody decides in advance is which ones you are willing to lose.
Answer engine optimisation for a product catalogue
You cannot hand-write an answer for four thousand products. What scales is structure: clean attributes, correct variant markup, and a handful of pages that answer the questions buyers actually ask.
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