Aashish Kasma
Prakash Prabhakar
Bhavik Patel
Krunal Prajapati
Mitesh Patel
Nitesh Kasma
Aman Jain
Subscription billing edge cases that lose customers
A failed renewal is not one event. Shopify reports more than sixty distinct reasons, and the right response to a declined card is nothing like the right response to an out-of-stock line.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally, often including the argument for not buying the more expensive option.
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Subscription pause, skip and swap: the retention levers
Three of the four reasons people cancel are not "I want to stop buying this". Give each one its own button and most of them stop being cancellations.
Subscriptions natively, or with a platform
Every subscription on Shopify runs on the same platform primitives, including the ones a third-party platform sells you. What you are really choosing is the tooling on top.
Support load during peak, and the content that reduces it
Peak does not bring new questions, it brings the same five at ten times the volume. Every one of them can be answered in October, on the page where it gets asked.
Support volume as a product signal
Every ticket is a customer paying you in their own time to report a defect. Most stores treat that as a cost to reduce rather than the cheapest research they will ever get.
Tax registration thresholds, and when selling abroad gets complicated
A threshold is a date in your future, not a permission slip. The question is which of your markets has one you are about to cross, and which never had one at all.
The Admin GraphQL API: pagination, cost and bulk operations
Most Shopify integrations are throttled because they ask for too much per query, then retry harder. Read the cost object and the problem goes away.
The app audit: what every installed app costs you
The monthly fee is the cost everyone can see and the smallest one. An app also costs you data reach, theme surface area and a dependency nobody wrote down.
The Black Friday runbook
A readiness checklist is what you do in October. A runbook is what someone opens at 2am with a phone in one hand and no time to think.
The checkout you cannot change, and the one you can
Checkout is now three narrow, well-documented surfaces instead of a template you could edit. Knowing which of the three a request falls into answers most of the scoping.
The data warehouse question for a mid-market merchant
Most stores asking for a warehouse want four numbers nobody agrees on. A warehouse will not settle the argument. It will just host it at higher cost.
The free store audit: what a senior engineer actually looks at
Most free audits are a crawler’s output with a logo on it. This covers what can genuinely be established from the outside, what cannot, and how to tell the difference.
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Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
