Aashish Kasma
Prakash Prabhakar
Bhavik Patel
Krunal Prajapati
Mitesh Patel
Nitesh Kasma
Aman Jain
Rendering strategy for a headless storefront
Server or edge is the wrong first question. What decides the page is how many requests have to reach the Storefront API at all, and which ones must never be cached.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally, often including the argument for not buying the more expensive option.
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Returns data is product data
A return is a customer telling you what was wrong with a specific variant, at their own expense. Most stores file that under logistics and never let it reach the people who buy and describe the products.
Returns surge planning for January
The January surge is a capacity problem with a cash problem attached. Both are forecastable from what you shipped in November, and neither is solved by the returns app somebody wants to buy in December.
Review platforms and the schema that makes them count
Reviews do not raise your rankings. They change what your result looks like and what a shopper does next, and only if the markup is right and there is one copy of it.
Schema for local, international and multi-brand businesses
Most schema mistakes are entity mistakes: one company described as five, or five described as one. Decide how many organizations exist before you write any JSON-LD.
Schema markup audit: what is on your site and what is wrong
Most stores emit structured data from three places at once and have never read any of it. The audit starts with an inventory of what is producing markup, not with a validator.
Search relevance: synonyms, typos and the catalog you have
Search cannot return a word you never wrote down. Most relevance projects are catalog projects that somebody has mislabeled.
Shipping rules that match how you actually ship
Most complicated shipping setups are a diagram of the warehouse pretending to be a checkout. Start from what the customer is allowed to choose, not from how the parcel moves.
Shop Pay, express checkout and the conversion you are leaving
Does Shop Pay express checkout raise conversion? Likely for returning shoppers, but measure your own funnel rather than trust published uplift figures.
Shopify Flow: automation that replaces an app
Shopify lists Flow as free on Basic, Grow, Advanced and Plus, and it quietly replaces a whole category of small monthly apps. It is also the wrong tool for about a third of what people ask it to do.
Storefront API caching: what can go stale and what cannot
How to cache Shopify Storefront API queries: long for the catalog, deliberate for price and stock, never for customer data. Covers Hydrogen strategies.
Structured data for variants, bundles and configurable products
A variant has a schema.org type built for it, a bundle has one nobody reads, and a configurator has none. Knowing which of the three you are marking up decides everything else.
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Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
