Aashish Kasma
Prakash Prabhakar
Bhavik Patel
Krunal Prajapati
Mitesh Patel
Nitesh Kasma
Aman Jain
Progressive enhancement in a Shopify theme
The argument has nothing to do with users who disable JavaScript. It is about the ordinary minutes when a script is late, blocked or broken, and whether your add to cart still works.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally, often including the argument for not buying the more expensive option.
156 posts
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Rate-limited, retried and idempotent: integration fundamentals
Shopify integration reliability: make writes idempotent, retry safely, then respect the rate limit, in that order, or retries become duplicate orders.
Rate limits: designing an integration that does not throttle
Throttling is rarely a limit problem. It is an architecture problem: several jobs sharing one bucket, polling for data that Shopify would have pushed to you.
Reading the Summer Edition like an engineer
The Edition is the announcement. The changelog and the API version schedule are the documents that actually bind you, and only one of the three has a deadline in it.
Reading the Summer Edition: what to act on and what to ignore
Shopify shipped a few hundred things. Six of them change a decision you are making this quarter; most of the rest are a press release you can safely skim.
Refactoring a theme without a redesign budget
A theme refactor is the project nobody will fund, because it produces no screenshot. Done in the right order it is also the one that makes every later change cheaper.
Rendering strategy for a headless storefront
Server or edge is the wrong first question. What decides the page is how many requests have to reach the Storefront API at all, and which ones must never be cached.
Returns data is product data
A return is a customer telling you what was wrong with a specific variant, at their own expense. Most stores file that under logistics and never let it reach the people who buy and describe the products.
Returns surge planning for January
The January surge is a capacity problem with a cash problem attached. Both are forecastable from what you shipped in November, and neither is solved by the returns app somebody wants to buy in December.
Review platforms and the schema that makes them count
Reviews do not raise your rankings. They change what your result looks like and what a shopper does next, and only if the markup is right and there is one copy of it.
Schema for local, international and multi-brand businesses
Most schema mistakes are entity mistakes: one company described as five, or five described as one. Decide how many organizations exist before you write any JSON-LD.
Schema markup audit: what is on your site and what is wrong
Most stores emit structured data from three places at once and have never read any of it. The audit starts with an inventory of what is producing markup, not with a validator.
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Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
