Aashish Kasma
Prakash Prabhakar
Bhavik Patel
Krunal Prajapati
Mitesh Patel
Nitesh Kasma
Aman Jain
Post-purchase upsell: the offer after the money
Mechanically it is the safest upsell there is. Commercially it is decided by one number nobody calculates first: the share of your orders Shopify will let it appear on.
BLOG
Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally, often including the argument for not buying the more expensive option.
150 posts
CategoryAll posts
Preparing a Shopify store for an AI shopping agent
Almost none of this is new work. An agent needs the same clean, complete, machine-readable product data your on-site search and your shopping feed have always needed.
Price lists, quotes and net terms for B2B buyers
Shopify B2B models what wholesale runs on: company accounts, contract pricing, minimums and payment terms. The gaps are in collection, not in catalog.
Product data governance: who is allowed to change what
Nobody owns “products”. Somebody owns price, somebody else owns the SKU, and the argument about who owns the description is the one that breaks your catalog.
Product feeds for shopping channels
A feed is a view of your product data, not a place to fix it. Most stores need better data in Shopify, not a feed management platform on top of it.
Product taxonomy: categories, tags, metafields and when to use each
Five mechanisms, one job each. Most catalogs are a mess because tags were the easiest thing to reach for at the time.
Progressive enhancement in a Shopify theme
The argument has nothing to do with users who disable JavaScript. It is about the ordinary minutes when a script is late, blocked or broken, and whether your add to cart still works.
Rate-limited, retried and idempotent: integration fundamentals
Shopify integration reliability: make writes idempotent, retry safely, then respect the rate limit, in that order, or retries become duplicate orders.
Rate limits: designing an integration that does not throttle
Throttling is rarely a limit problem. It is an architecture problem: several jobs sharing one bucket, polling for data that Shopify would have pushed to you.
Reading the Summer Edition like an engineer
The Edition is the announcement. The changelog and the API version schedule are the documents that actually bind you, and only one of the three has a deadline in it.
Reading the Summer Edition: what to act on and what to ignore
Shopify shipped a few hundred things. Six of them change a decision you are making this quarter; most of the rest are a press release you can safely skim.
Refactoring a theme without a redesign budget
A theme refactor is the project nobody will fund, because it produces no screenshot. Done in the right order it is also the one that makes every later change cheaper.
NEXT STEP
Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
