Aashish Kasma
Prakash Prabhakar
Bhavik Patel
Krunal Prajapati
Mitesh Patel
Nitesh Kasma
Aman Jain
Loyalty and retention: what actually brings people back
Points schemes mostly reward people who were coming back anyway. The things that genuinely drive repeat purchase are duller and harder to install.
BLOG
Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally, often including the argument for not buying the more expensive option.
156 posts
CategoryAll posts
Loyalty tiers and the math behind them
A tier is a discount you have promised in advance to the people most likely to buy anyway. Work out what it costs before you name it after a metal.
Metafield definitions as an API contract
Half of a metafield definition can never be changed after you create it. That half is a published interface, and treating it like a settings screen is how catalogs end up with three fields that mean the same thing.
Metaobjects at scale: when content modeling becomes a system
Metaobjects are a database you design once and query for years. The query surface is narrower than the modeling surface, and that is the thing to design around.
Metaobjects for merchandising: lookbooks, guides and collections
A definition, a section setting and, only sometimes, a template. The decision that matters is whether the content deserves a URL of its own.
Migrating subscriptions between platforms
You cannot move a subscription. You move a plan definition, a payment credential and a schedule, and only one of those three can actually stop you.
Mobile conversion: the gap between your traffic and your revenue
Most of your sessions are phones and most of your revenue probably is not. Some of that gap is measurement, some of it is intent, and a stubborn part of it is your theme.
Modeling made-to-order and lead times in Shopify
The hard part is not taking the order. It is making one number (how long this will take) true on the product page, in checkout, in the confirmation email and on the phone.
Multi-currency rounding and the prices that look wrong
How Shopify rounds converted prices, why rounding cannot set the right price, and when to set local prices yourself for your top markets.
Multi-store governance on Shopify Plus
Shopify gives you the organization layer: users, billing, reporting. Everything that actually drifts between stores is yours to govern, and drift is what makes the fifth store cost more than the first four.
NetSuite and Shopify: the integration decisions that matter
The connector is the easy part. What decides whether this works is which system owns each object, and what happens the week one of them is wrong.
Order editing, exchanges, and the operational cost of flexibility
Shopify will let you edit an order and swap an item. What it will not do is tell your fulfillment app, your ERP or your reports that you did.
NEXT STEP
Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
