Aashish Kasma
Prakash Prabhakar
Bhavik Patel
Krunal Prajapati
Mitesh Patel
Nitesh Kasma
Aman Jain
Mobile conversion: the gap between your traffic and your revenue
Most of your sessions are phones and most of your revenue probably is not. Some of that gap is measurement, some of it is intent, and a stubborn part of it is your theme.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally, often including the argument for not buying the more expensive option.
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Modeling made-to-order and lead times in Shopify
The hard part is not taking the order. It is making one number (how long this will take) true on the product page, in checkout, in the confirmation email and on the phone.
Multi-currency rounding and the prices that look wrong
How Shopify rounds converted prices, why rounding cannot set the right price, and when to set local prices yourself for your top markets.
Multi-store governance on Shopify Plus
Shopify gives you the organization layer: users, billing, reporting. Everything that actually drifts between stores is yours to govern, and drift is what makes the fifth store cost more than the first four.
NetSuite and Shopify: the integration decisions that matter
The connector is the easy part. What decides whether this works is which system owns each object, and what happens the week one of them is wrong.
Order editing, exchanges, and the operational cost of flexibility
Shopify will let you edit an order and swap an item. What it will not do is tell your fulfillment app, your ERP or your reports that you did.
Order routing across warehouses and a 3PL
Shopify already decides which location ships which order, and its default is better than most of the logic people build to replace it. The work is in the inventory numbers underneath and the exceptions the default cannot express.
Payment methods by market, and the conversion they unlock
A local payment method only appears when the customer is in a supported country and the currency is eligible. That one rule means your pricing decision quietly decides which methods your buyers ever see.
Peak planning starts in May
Not because the work takes six months. Because anything structural needs a full trading cycle in production to prove, and there is no staging environment that generates your November.
Peak season readiness for a Shopify Plus store
Shopify scales checkout for you. What breaks at peak is everything you added on top of it, and the rehearsal nobody ran.
Personalization without a personalization platform
Shopify already gives you segments, recommendations and the logged-in customer in Liquid. The wall is the anonymous first-time visitor, and most platforms are sold on the wrong side of it.
Post-peak: what your data is telling you in December
Peak data is the least representative data you will collect all year, and most of the conclusions drawn from it in January do not survive February.
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Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
