Aashish Kasma
Prakash Prabhakar
Bhavik Patel
Krunal Prajapati
Mitesh Patel
Nitesh Kasma
Aman Jain
Landing page production at campaign speed
Marketing waits a week for a landing page because every page is built from scratch. Build the kit once and the queue disappears.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally, often including the argument for not buying the more expensive option.
150 posts
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Landing pages for paid traffic, built from sections
A campaign page is a rearrangement of blocks you already own, published by a marketer in an afternoon. If it needs a developer or a page builder app, the theme is the problem.
Liquid performance: the loops that cost you a second
Nested loops, metafields inside iterations, and filters recomputed 200 times. The patterns that make a theme slow on the server, and why that is usually not your worst problem.
Live monitoring: the dashboard you need for four days
Peak monitoring is not analytics with a faster refresh. It is four signals, a written threshold under each one, and a named person whose job is to say something out loud.
Loading strategy: what to defer, what to inline, what to drop
Every speed project is the same three decisions applied to every file the page asks for. Most of them start with the wrong one.
Localizing content without duplicating your catalog
The instinct is to clone: a second store, or a second product record per country. Shopify separates availability, price and language from the product itself so you do not have to.
Loyalty and retention: what actually brings people back
Points schemes mostly reward people who were coming back anyway. The things that genuinely drive repeat purchase are duller and harder to install.
Loyalty tiers and the math behind them
A tier is a discount you have promised in advance to the people most likely to buy anyway. Work out what it costs before you name it after a metal.
Metafield definitions as an API contract
Half of a metafield definition can never be changed after you create it. That half is a published interface, and treating it like a settings screen is how catalogs end up with three fields that mean the same thing.
Metaobjects at scale: when content modeling becomes a system
Metaobjects are a database you design once and query for years. The query surface is narrower than the modeling surface, and that is the thing to design around.
Metaobjects for merchandising: lookbooks, guides and collections
A definition, a section setting and, only sometimes, a template. The decision that matters is whether the content deserves a URL of its own.
Migrating subscriptions between platforms
You cannot move a subscription. You move a plan definition, a payment credential and a schedule, and only one of those three can actually stop you.
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Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
