Aashish Kasma
Prakash Prabhakar
Bhavik Patel
Krunal Prajapati
Mitesh Patel
Nitesh Kasma
Aman Jain
Headless for one template, theme for the rest
Partial headless is a legitimate destination, but it is three different architectures wearing one name, and only one of them is cheap. The cart decides which you can have.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally, often including the argument for not buying the more expensive option.
156 posts
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Image and video on product pages: the cost and the payoff
Video helps when it answers a question a photograph cannot. For most catalogs that is a small number of products, and the fourth photo would have done more.
Image delivery: formats, sizing and the CDN you already have
Shopify already resizes, converts and caches your images. Most slow stores are slow because the theme asks for the wrong size, not because the CDN is missing.
Internal linking for ecommerce, done deliberately
Your navigation is not an internal linking strategy, and an app will not fix it. The links that matter are the ones a person wrote into a sentence.
Inventory forecasting for a store with seasonality
Every default inventory metric assumes a flat sales rate. On a seasonal catalog that assumption is wrong in exactly the weeks the decisions get made.
Inventory truth: the number three systems disagree about
Shopify, the ERP and the warehouse each show a different figure, and every integration project tries to make them agree. The fix is deciding which one is allowed to be right.
Landing page production at campaign speed
Marketing waits a week for a landing page because every page is built from scratch. Build the kit once and the queue disappears.
Landing pages for paid traffic, built from sections
A campaign page is a rearrangement of blocks you already own, published by a marketer in an afternoon. If it needs a developer or a page builder app, the theme is the problem.
Liquid performance: the loops that cost you a second
Nested loops, metafields inside iterations, and filters recomputed 200 times. The patterns that make a theme slow on the server, and why that is usually not your worst problem.
Live monitoring: the dashboard you need for four days
Peak monitoring is not analytics with a faster refresh. It is four signals, a written threshold under each one, and a named person whose job is to say something out loud.
Loading strategy: what to defer, what to inline, what to drop
Every speed project is the same three decisions applied to every file the page asks for. Most of them start with the wrong one.
Localizing content without duplicating your catalog
The instinct is to clone: a second store, or a second product record per country. Shopify separates availability, price and language from the product itself so you do not have to.
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Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
