Aashish Kasma
Prakash Prabhakar
Bhavik Patel
Krunal Prajapati
Mitesh Patel
Nitesh Kasma
Aman Jain
Fulfillment SLAs and what your storefront should promise
Your warehouse contract and your product page are two different promises, made by two different people, to two different audiences. The gap between them is your support queue.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally, often including the argument for not buying the more expensive option.
150 posts
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Getting found by AI assistants: structure, sources and citations
There is no markup that makes an assistant cite you. What gets quoted is a retrievable page that states a fact somebody else would have to link to you to repeat.
Gift cards, store credit and the refund you would rather not make
Store credit is a fair offer where the return is your goodwill and a bad look where the customer has a right to their money. The mechanics decide which one you are running.
Gift with purchase, tiered discounts and cart-level promotions
The discount system reduces prices. It does not put things in carts. Once you know which half of the problem you are solving, the build stops being a fight.
Half-year review: the metrics worth reporting upward
Six to eight numbers, each with its definition written next to it and a decision attached. Most ecommerce board packs are twenty charts and no decisions.
Headless CMS choices for a Shopify storefront
The shortlist matters less than the four decisions underneath it, and the first one is whether you need a CMS at all.
Headless for one template, theme for the rest
Partial headless is a legitimate destination, but it is three different architectures wearing one name, and only one of them is cheap. The cart decides which you can have.
Image and video on product pages: the cost and the payoff
Video helps when it answers a question a photograph cannot. For most catalogs that is a small number of products, and the fourth photo would have done more.
Image delivery: formats, sizing and the CDN you already have
Shopify already resizes, converts and caches your images. Most slow stores are slow because the theme asks for the wrong size, not because the CDN is missing.
Internal linking for ecommerce, done deliberately
Your navigation is not an internal linking strategy, and an app will not fix it. The links that matter are the ones a person wrote into a sentence.
Inventory forecasting for a store with seasonality
Every default inventory metric assumes a flat sales rate. On a seasonal catalog that assumption is wrong in exactly the weeks the decisions get made.
Inventory truth: the number three systems disagree about
Shopify, the ERP and the warehouse each show a different figure, and every integration project tries to make them agree. The fix is deciding which one is allowed to be right.
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Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
