Inventory forecasting for a store with seasonality
Every default inventory metric assumes a flat sales rate. On a seasonal catalogue that assumption is wrong in exactly the weeks the decisions get made.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally — including, often, the argument for not buying the more expensive option.
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What your competitors rank for, and why it does not matter
A gap analysis is a list of things somebody else decided to do. Useful as a map of page types, useless as a plan — and your own Search Console already knows more.
Subscription billing edge cases that lose customers
A failed renewal is not one event. Shopify reports more than sixty distinct reasons, and the right response to a declined card is nothing like the right response to an out-of-stock line.
Refactoring a theme without a redesign budget
A theme refactor is the project nobody will fund, because it produces no screenshot. Done in the right order it is also the one that makes every later change cheaper.
Schema for local, international and multi-brand businesses
Most schema mistakes are entity mistakes: one company described as five, or five described as one. Decide how many organisations exist before you write any JSON-LD.
3PL onboarding: the ninety days nobody plans for
The integration is the easy part and it is the only part on the plan. The data, the physical move and the exceptions are where the quarter actually goes.
Metaobjects for merchandising: lookbooks, guides and collections
A definition, a section setting and — only sometimes — a template. The decision that matters is whether the content deserves a URL of its own.
The checkout you cannot change, and the one you can
Checkout is now three narrow, well-documented surfaces instead of a template you could edit. Knowing which of the three a request falls into answers most of the scoping.
Personalisation without a personalisation platform
Shopify already gives you segments, recommendations and the logged-in customer in Liquid. The wall is the anonymous first-time visitor, and most platforms are sold on the wrong side of it.
Half-year review: the metrics worth reporting upward
Six to eight numbers, each with its definition written next to it and a decision attached. Most ecommerce board packs are twenty charts and no decisions.
Error budgets for an ecommerce integration
Agree how much failure is acceptable before it happens, measure the business event rather than the HTTP status, and name what changes when the budget is spent.
Wholesale catalogues, minimums and case packs
Shopify enforces minimums, maximums and increments per variant, not per order. That single detail decides whether your case-pack specification works or generates support tickets.
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Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritised list of fixes.