Aashish Kasma
Prakash Prabhakar
Bhavik Patel
Krunal Prajapati
Mitesh Patel
Nitesh Kasma
Aman Jain
Delivery promise: the date that changes conversion
Showing a delivery date helps because it removes a question, not because dates are persuasive. If your date is slow, showing it is still the right call, and it will cost you some orders.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally, often including the argument for not buying the more expensive option.
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Design tokens between Figma and a Shopify theme
A Shopify theme already has a token layer: theme settings, color scheme groups and font settings. The work is deciding which tokens the merchant owns, not building a pipeline.
Discount logic that survives your next promotion
Shopify Functions will express almost any discount rule you can describe. The limits that break a promotion are the boring ones: how many discounts can be active, and which of them combine.
Discount stacking and the promotions that lose money
Nothing on Shopify stacks until you tick a box. The promotions that lose money are the ones where somebody ticked every box and nobody did the arithmetic on the worst basket it allows.
Duties at checkout: the post-purchase surprise that kills repeat orders
Collecting duties at checkout costs you conversion once. Not collecting them costs you the customer, the parcel and the support ticket.
Duty-paid pricing and the markets it opens
DDP is usually discussed as a checkout setting. It is really a pricing decision, and it decides which countries are worth selling into at all.
ERP-first or Shopify-first: where the catalog lives
Which system a product is born in decides more about your integration than which connector you buy. Most stores with a real ERP should be ERP-first, and a good number of them should not.
Error budgets for an ecommerce integration
Agree how much failure is acceptable before it happens, measure the business event rather than the HTTP status, and name what changes when the budget is spent.
Faceted navigation without wrecking your crawl budget
Filters multiply into millions of near-identical URLs. The fix is not a plugin. It is deciding which handful of combinations deserve to be pages.
Feature flags for a storefront
You almost certainly do not need a flag platform. On Shopify you need a convention, a theme setting, and the discipline to delete a flag once it has done its job.
Fraud, chargebacks and the orders worth canceling
Shopify tells you which orders look risky. The part nobody decides in advance is which ones you are willing to lose.
Freezing your integrations before peak
Freezing your own repository is the easy half. The changes that break peak come from counterparties whose release calendar you have never asked for.
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Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
