Aashish Kasma
Prakash Prabhakar
Bhavik Patel
Krunal Prajapati
Mitesh Patel
Nitesh Kasma
Aman Jain
Bundling performance work into a redesign
Put performance in the redesign as a constraint, not as a workstream. A speed project bolted onto a rebuild gets cut, and a speed project run just before one gets thrown away.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally, often including the argument for not buying the more expensive option.
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Cart abandonment email is not a conversion strategy
It recovers less than the report claims, it only reaches people who already gave you their address, and it is usually a plaster over a checkout problem you could fix.
Cart drawer or cart page: the test nobody runs properly
Every case study you have read about this measured the wrong number on somebody else’s store. This is what the choice turns on.
Catalog quality: the audit before the migration
Export the catalog, count what is broken, and decide what you are not moving. Every hour spent here is an hour you do not spend debugging a cutover.
CDPs, ESPs and the customer record nobody owns
A CDP does not fix your customer data. It gives the mess a new address, and charges you per profile for the privilege.
Checkout UI extensions: what belongs in checkout and what does not
Extensions let you put almost anything into checkout. Almost everything people put there costs more conversion than it earns.
Choosing a returns platform, and when Shopify is enough
Shopify’s built-in returns do more than most stores realize. Three gaps justify buying a platform, and here is the arithmetic that tells you when.
Collection merchandising rules that scale past a hundred products
Dragging tiles works until it does not, and it fails silently. The grid keeps rendering long after anyone stopped maintaining the order.
Collection pages are your best SEO asset
Product pages chase terms nobody searches. Collections match how people actually look for things, and most stores ship them as a bare grid.
Connecting a WMS when you already have a 3PL
Your 3PL already runs a warehouse management system. Buying a second one rarely fixes the problem you have, which is almost always that nobody agreed who owns the stock number.
Consent, tracking and a marketing stack that still works
You will measure less than you did, and the sensible response is to make the smaller set reliable rather than to buy the precision back. Where the tracking breaks is rarely the banner.
Content that earns links in ecommerce
Nobody links to a page that is trying to sell them something. Four formats get cited anyway, and they all share one property: you know something the writer needs.
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