Aashish Kasma
Prakash Prabhakar
Bhavik Patel
Krunal Prajapati
Mitesh Patel
Nitesh Kasma
Aman Jain
The replatform decision, made with evidence
Most replatform conversations start from a mood, not a constraint. Before scoping a migration, name the specific thing the current platform cannot do, because in a growing number of cases, it already can.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally, often including the argument for not buying the more expensive option.
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3PL onboarding: the ninety days nobody plans for
The integration is the easy part and it is the only part on the plan. The data, the physical move and the exceptions are where the quarter goes.
A year of Shopify: what mattered and what did not
Two Editions and a year of changelog entries. Five changes altered a decision worth money; most of the rest were a press release with an illustration.
Accessibility on a product page, concretely
Not a policy statement and not an overlay. The seven components on a product page that break, the success criteria they break, and what to do instead.
After the first big day: reading the numbers correctly
On the Saturday morning there are two analyses available and only one of them is due. Read what broke and act on it; leave every conclusion about channels, cohorts and conversion until the refunds have landed.
Answer engine optimization for a product catalog
You cannot hand-write an answer for four thousand products. What scales is structure: clean attributes, correct variant markup, and a handful of pages that answer the questions buyers ask.
App performance budgets: making vendors prove it
Shopify already publishes the budget every app had to pass to get listed. Almost nobody re-runs that test after install, which is why the app that was fast in review is the one slowing you down now.
Attribution models: what to believe after the cookie
Every platform reports a different number and each is internally consistent. Pick one as the ledger, treat the rest as opinion, and test the things that decide budget.
B2B punchout and the buyers who never see your storefront
A procurement buyer does not browse your site, compare you with anyone, or reach your checkout. They punch out from their own system, fill a basket, and send it back for approval. Shopify has no native answer for this.
Black Friday: the changes to make and the ones to postpone
Whether a change is safe before Black Friday has almost nothing to do with the change and almost everything to do with the month you make it in.
Building a Shopify app: the decisions before the code
Most briefs that arrive as “we need an app” are a Flow, a metafield or an extension. If you do need one, four choices made in week one decide what it costs for years.
Bulk operations: changing ten thousand products safely
A bulk mutation is a machine for making ten thousand changes quickly, which is also what it is when the change is wrong. The safety is in the rehearsal, not the API.
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A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
