Aashish Kasma
Nitesh Kasma
Bhavik Patel
Prakash Prabhakar
Mitesh Patel
Krunal Prajapati
Aman Jain
Attribution models: what to believe after the cookie
Every platform reports a different number and each is internally consistent. Pick one as the ledger, treat the rest as opinion, and test the things that decide budget.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally, often including the argument for not buying the more expensive option.
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B2B punchout and the buyers who never see your storefront
A procurement buyer does not browse your site, compare you with anyone, or reach your checkout. They punch out from their own system, fill a basket, and send it back for approval. Shopify has no native answer for this.
Black Friday: the changes to make and the ones to postpone
Whether a change is safe before Black Friday has almost nothing to do with the change and almost everything to do with the month you make it in.
Building a Shopify app: the decisions before the code
Most briefs that arrive as “we need an app” are a Flow, a metafield or an extension. If you do need one, four choices made in week one decide what it costs for years.
Bulk operations: changing ten thousand products safely
A bulk mutation is a machine for making ten thousand changes quickly, which is also what it is when the change is wrong. The safety is in the rehearsal, not the API.
Bundling performance work into a redesign
Put performance in the redesign as a constraint, not as a workstream. A speed project bolted onto a rebuild gets cut, and a speed project run just before one gets thrown away.
Cart abandonment email is not a conversion strategy
It recovers less than the report claims, it only reaches people who already gave you their address, and it is usually a plaster over a checkout problem you could fix.
Cart drawer or cart page: the test nobody runs properly
Every case study you have read about this measured the wrong number on somebody else’s store. This is what the choice turns on.
Catalog quality: the audit before the migration
Export the catalog, count what is broken, and decide what you are not moving. Every hour spent here is an hour you do not spend debugging a cutover.
CDPs, ESPs and the customer record nobody owns
A CDP does not fix your customer data. It gives the mess a new address, and charges you per profile for the privilege.
Checkout UI extensions: what belongs in checkout and what does not
Extensions let you put almost anything into checkout. Almost everything people put there costs more conversion than it earns.
Choosing a returns platform, and when Shopify is enough
Shopify’s built-in returns do more than most stores realize. Three gaps justify buying a platform, and here is the arithmetic that tells you when.
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