Wholesale ordering: making a B2B buyer faster, not prettier
A wholesale buyer is not shopping. They are completing a task against a deadline, and every design decision should be judged by how many keystrokes it removes.
AUTHOR
Project Manager at Lucent Commerce. 26 posts, newest first.
A wholesale buyer is not shopping. They are completing a task against a deadline, and every design decision should be judged by how many keystrokes it removes.
One storefront serving every market is the right default. Only a short list of things justifies the alternative.
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A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.