Post-purchase upsell: the offer after the money
Mechanically it is the safest upsell there is. Commercially it is decided by one number nobody calculates first: the share of your orders Shopify will let it appear on.
CATEGORY
Conversion posts
Everything we have written on conversion, 19 posts, newest first.
19 posts on conversion
CategoryConversion
Search relevance: synonyms, typos and the catalog you have
Search cannot return a word you never wrote down. Most relevance projects are catalog projects that somebody has mislabeled.
Shop Pay, express checkout and the conversion you are leaving
Does Shop Pay express checkout raise conversion? Likely for returning shoppers, but measure your own funnel rather than trust published uplift figures.
The search box is a merchandising surface
Somebody curates your home page every week. Nobody has ever looked at what the search box returns for your best-selling product.
Upsell and cross-sell without slowing the page
Most upsell apps add a script to every template to serve a widget on one. Shopify already ships the endpoints to do it without one.
Wishlist, save for later, and the intent you are ignoring
A wishlist is a retention feature that most teams buy as a conversion feature. That mismatch is why so many of them end up with a heart icon nobody measures and a dataset nobody reads.
The product page audit: twenty things worth checking
A product page has one job and about twenty ways to quietly fail at it. This is the list we work through on a store audit.
NEXT STEP
Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritized list of fixes.
