Post-peak: what your data is telling you in December
Peak data is the least representative data you will collect all year, and most of the conclusions drawn from it in January do not survive February.
CATEGORY
Conversion posts
Everything we have written on conversion — 21 posts, newest first.
21 posts on conversion
CategoryConversion
Zero-result searches are a merchandising report
Customers typing words you have no answer for, in their own language, sorted by volume. Most stores never open it.
The search box is a merchandising surface
Somebody curates your home page every week. Nobody has ever looked at what the search box returns for your best-selling product.
Upsell and cross-sell without slowing the page
Most upsell apps add a script to every template to serve a widget on one. Shopify already ships the endpoints to do it without one.
Mobile conversion: the gap between your traffic and your revenue
Most of your sessions are phones and most of your revenue probably is not. Some of that gap is measurement, some of it is intent, and a stubborn part of it is your theme.
Delivery promise: the date that changes conversion
Showing a delivery date helps because it removes a question, not because dates are persuasive. If your date is slow, showing it honestly is still the right call — and it will cost you some orders.
Cart drawer or cart page: the test nobody runs properly
Every case study you have read about this measured the wrong number on somebody else’s store. Here is what the choice actually turns on.
Shop Pay, express checkout and the conversion you are leaving
Express checkout removes the slowest part of buying. The caveat is that every vendor quoting you a lift is quoting their own marketing.
The product page audit: twenty things worth checking
A product page has one job and about twenty ways to quietly fail at it. This is the list we work through on a store audit.
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Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritised list of fixes.