Black Friday: the changes to make and the ones to postpone
Whether a change is safe before Black Friday has almost nothing to do with the change and almost everything to do with the month you make it in.
CATEGORY
Operations posts
Everything we have written on operations — 31 posts, newest first.
31 posts on operations
CategoryOperations
Peak season readiness for a Shopify Plus store
Shopify scales checkout for you. What breaks at peak is everything you added on top of it — and the rehearsal nobody ran.
Fraud, chargebacks and the orders worth cancelling
Shopify tells you which orders look risky. The part nobody decides in advance is which ones you are willing to lose.
Shopify Flow: automation that replaces an app
Shopify lists Flow as free on Basic, Grow, Advanced and Plus, and it quietly replaces a whole category of small monthly apps. It is also the wrong tool for about a third of what people ask it to do.
Choosing a returns platform, and when Shopify is enough
Shopify’s built-in returns do more than most stores realise. Here are the three gaps that actually justify buying a platform, and the arithmetic that tells you when.
Loyalty and retention: what actually brings people back
Points schemes mostly reward people who were coming back anyway. The things that genuinely drive repeat purchase are duller and harder to install.
Planning a Shopify roadmap you can actually deliver
Most ecommerce roadmaps are a list of things somebody wanted. Here is how to build one that survives contact with a trading year.
NEXT STEP
Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritised list of fixes.